Releases

Promotions spark interest, drive first-time purchases, and build the bridge toward customer retention. To help businesses engage with non-loyalty members, Antavo is branching out from loyalty technology and now offering a Promotion Engine.

Antavo’s Q1/2025 product release opens the door for community-building in loyalty programs with features such as points pooling and family accounts.

In this day and age, trying to get the whole implementation process right is the biggest challenge loyalty managers face. That’s because all the stakeholders, from brands to agencies, system integrators and tech providers struggle to speak the same language. 

Many companies are haunted by “invisible” purchases that happen when they sell through retailers, franchisees, or any other channel that they don’t own. This is especially true for FMCG, fashion brands, and or large businesses that do not have a unified system that covers all the different POS systems they use.

In the world of customer retention, you need to stay relevant throughout the entire customer journey. For example, the moment you identify a new segment of sports lovers in your CRM tool, you should be able to set up a reward campaign for them in your loyalty platform.

Preparing a loyalty strategy for the peak season — be it the holidays, Black Friday or Cyber Monday — requires preparation, months in advance. This applies to both B2C and B2B businesses.

At Antavo, we don’t just deliver loyalty technology. We want you to understand the technology like we do, so you can get the most value from it. That’s why we are now offering courses on how to use the Antavo platform on an e-learning platform. We call it: Antavo Academy!

Being an innovative force in the loyalty industry is about more than just chasing trends. Sometimes program owners have to take a step back and consider how they can improve existing, tried-and-tested features.

Each and every loyalty program faces its own challenges. Some businesses want their loyalty programs to make customer engagements more sophisticated, while others seek new ways to reach their audiences. The goal of a next-gen loyalty program provider is to accommodate all of these needs and provide a simple yet satisfying solution. 

B2B2C (business to business to consumer) loyalty programs are a special breed that reward both customers and third-party sales associates or retailers at the same time. Catering to two very different audiences at the same time requires a unique loyalty logic — and technology.

Running a loyalty program is an ongoing project that requires marketers, CRM executives and program administrators to interact with their loyalty technology on a frequent basis. In order to free up time and creativity, loyalty program managers and integrators need to be provided with straightforward management tools.

In order to run a successful loyalty program, marketers need to find ways to give customers as much freedom as possible while also fine-tuning the reward experience to maintain a high level of control. These two goals might seem incompatible, but with a best-in-class loyalty technology, it’s not only possible — it’s rather easy.

There are a number of ways that companies can expand the reach of their loyalty program, from entering new markets to gaining a foothold in retail. Also, brands can encourage their existing customers to share the loyalty experience with family members and spread the word among friends.

Time to value plays a vital role when it comes to loyalty program management. Loyalty marketers have to ensure that their work maximizes value and aligns with their strategic goals in the shortest amount of time, without hurting the customer experience.

As a business protecting data plays an important role in maintaining safe operations, as well as in nurturing trust. However, to maintain a good relationship with clients and customers, you need to ensure that the experience is not only secure, but smooth as well.

Running a loyalty program on an enterprise level is a complex procedure, in which administrators and marketers need to be able to cooperate on a daily basis to create and run exciting new offers and campaigns.

Coupons are an essential part of any loyalty program. They’re the most common type of incentive, which is why accessibility and user-friendly management are key factors for both customers and program owners.

In 2020, executives voted customer experience a top priority for their companies. This signifies a paradigm shift in customer retention that emphasizes personalized customer journeys more than discounts.

When it comes to deciding whether or not to enroll in a loyalty program, customers always gravitate towards reward programs that are well-presented and have a clear value proposition. That’s why it’s pivotal for companies to make a strong first impression, whether that be through the look and feel of their membership program, or through the in-store experience during checkout.

The world is moving towards a new customer reality, where more and more customers are engaging with their favorite brands using their smartphones. This audience also craves new experiences, pressuring
marketers and CRM executives to deliver new and exciting reward campaigns.

In order to produce great results, you need tools that are not only capable of helping you achieve your goals, but also tools that synergize with each other to maximize your efficiency.

Incentivizing the right behavior is the cornerstone of customer retention. But with so much noise on the market, it is difficult to stand out. Companies—especially enterprises—require a solution that is sophisticated enough to support other marketing strategies, like personalization, but is also flexible enough to be deployed in dozens of geographies and thousands of stores.

The digitization of consumerism has had a dramatic impact on the retail landscape. A once seasonal and static business has transformed due to an insatiable appetite for instant gratification. As a direct result, more than half of Gen Z customers claim that a fun in-store experience determines where they shop.

There’s a growing challenge for retailers all around the world: the inability to reconnect with customers once they leave the store. High customer lifetime value lives and dies on customer retention, but it’s simply impossible to engage with guest shoppers if they don’t provide any contact information.

It’s no longer enough to give customers good deals. What people actually want are relevant offers and a personalized experience. But catering to your audience is only possible by knowing what makes them tick. In other words, you need customer data in order to personalize.

In the world of fashion and retail, there’s fierce competition to attract new shoppers. Now maintaining customers’ attention through the buying cycle is becoming more difficult. Reacting to shifting trends is vital, but can make personalizing your retention strategy a daunting task.