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Loyalty
Programs for Food & Beverage

Fostering a Brand-loving
Community
The food & beverage industry is characterized by small yet frequent purchases and cutthroat competition. In order to stay afloat, you need to foster a dedicated community who buys from your brand no matter what.
Fostering a Brand-loving
Community
The food & beverage industry is characterized by small yet frequent purchases and cutthroat competition. In order to stay afloat, you need to foster a dedicated community who buys from your brand no matter what.
Challenges

Challenges in the
Food & Beverage Industry

Impulse buying dominates shopping habits
People want to try new things, which makes churn a common issue. Without brand love, customers won’t stay loyal.
Selling through retailers reduces your reach
When selling products through retailers, you may lack a direct relationship with customers and might be missing out on data, too.
The gap between offline and online activity
In order to build holistic customer profiles, you need a meaningful way to connect online and offline purchases.
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solution

Key Features for the
Food & Beverage Industry

Receipt scanning & image recognition

Brands selling through retailers can identify customers and customize the way they reward members by asking them to scan retailer receipts.

Connect online and in-store customer profiles

Integrate POS technology to connect purchases across all platforms, giving you a deeper understanding of customer actions.

Loyalty logic: tiers, points, perks and benefits

Use a tiered program and advanced loyalty mechanics to engage customers for the long-term, preventing them from switching to a competitor.

Mobile Passes as digital loyalty cards

Unlike physical loyalty cards, smartphones are always on hand. By using app integration and mobile loyalty passes, you can identify customers who place an order.

Special interest clubs

Create a sense of belonging by setting up niche communities within your program, with members-only benefits.

Surprise & Delight

Build emotional ties by pleasantly surprising customers with new flavors of monthly reward campaigns and special birthday emails.

Gamified profiling

Discover more about your customers wit Tinder-like or quiz-format profiling surveys, asking customers about their favorite products, likes and dislikes, etc.

Offer experiential rewards

Give customers more than just discounts, and offer benefits like: special swag, free treats, or even a guided tour of your flagship store.

solution

Key Features for the Food & Beverage Industry

Receipt scanning & image recognition

Brands selling through retailers can identify customers and customize the way they reward members by asking them to scan retailer receipts.

Connect online and in-store customer profiles

Integrate POS technology to connect purchases across all platforms, giving you a deeper understanding of customer actions.

Loyalty logic: tiers, points, perks and benefits

Use a tiered program and advanced loyalty mechanics to engage customers for the long-term, preventing them from switching to a competitor.

Mobile Passes as digital loyalty cards

Unlike physical loyalty cards, smartphones are always on hand. By using app integration and mobile loyalty passes, you can identify customers who place an order.

Special interest clubs

Create a sense of belonging by setting up niche communities within your program, with members-only benefits.

Surprise & Delight

Build emotional ties by pleasantly surprising customers with new flavors of monthly reward campaigns and special birthday emails.

Gamified profiling

Discover more about your customers wit Tinder-like or quiz-format profiling surveys, asking customers about their favorite products, likes and dislikes, etc.

Offer experiential rewards

Give customers more than just discounts, and offer benefits like: special swag, free treats, or even a guided tour of your flagship store.

Discover more
of the possibilities
Book a demo

case study

Omnichannel
and Multi-Brand
Rewards Programs

Mark Roberts
Co-founder & Director - Beer Hawk

“We strongly believe that the success of our business comes down to winning customer loyalty, and improving customer lifetime value. We wanted to make sure that our best customers were recognised and rewarded for their loyalty - whether they purchased online, or in one of our omni-channel bars. With Antavo, we were able to integrate across all our channels, as well as having the flexibility to bring new tools to help us craft the experience we want our customers to enjoy.”

Beer Hawk

An omnichannel loyalty solution
for beer lovers from AB InBev

Download case study

PepsiCo

Delivering engagement to
a multi-brand global FMCG company

Download case study
use cases

Highlighted Loyalty
Program Use Cases
for Food & Beverage

Connect with customers, even when selling through retailers

Ask customers to scan their receipt and upload it through the loyalty program in order to earn points or rewards.

Limit access and generate interest

Drive sales by creating special interest groups, where customers can join to gain access to limited-edition products.

Keep the experience fresh with offer management

Roll out and manage inventory-, store-, and holiday-specific campaigns using Antavo’s offer management module.

use cases

Highlighted Loyalty Program Use Cases for Food & Beverage

Connect with customers, even when selling through retailers

Ask customers to scan their receipt and upload it through the loyalty program in order to earn points or rewards.

Limit access and generate interest

Drive sales by creating special interest groups, where customers can join to gain access to limited-edition products.

Keep the experience fresh with offer management

Roll out and manage inventory-, store-, and holiday-specific campaigns using Antavo’s offer management module.

guide

Loyalty Programs for
Food & Beverage:

A Comprehensive Guide

Loyalty programs are an ideal customer retention tool for industries facing high purchase frequency. This guide showcases all the must-have features, technologies and steps necessary for a successful food & beverage loyalty program.

Read the guide
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