Hybrid
Loyalty Programs

Mix & Match

A hybrid loyalty program merges two or more types of programs together. Combining multiple elements is often the key to creating a loyalty scheme that fits your business strategy.

Mix & Match

A hybrid loyalty program merges two or more types of programs together. Combining multiple elements is often the key to creating a loyalty scheme that fits your business strategy.

The Logic Behind

Hybrid Loyalty Programs

The Benefits
of Hybrid
Loyalty Programs

Select the best of each program type

Bypass the limitations of each type of loyalty
program and reach your full potential. Start with
some functionalities from one type, and mix things
up by adding exciting new elements along the way.

Move the most important KPIs

Each program type has the power to move different
KPIs. With a mixed program, you can easily drive
non-commercial goals, such as supporting your brand
positioning.

Cater to your target audience

Shape a hybrid loyalty program that really reaches
your audience. Optimize your loyalty program over time
by introducing elements from various loyalty program
structures that really resonate with your customers.

Connect with your customers’ values

Make a lasting impact by introducing features that
support your brand’s message. Reward sustainability or
an active lifestyle to connect with customers who share
your brand’s values.

Flexibility from the start

Play around with various elements from different
program types and see what works. You don’t need to
commit to one idea alone – you can always introduce
something new.

Hybrid Loyalty
Program Examples

Tiered program with perks

While perks are granted to customers by default, tiers ensure that the top customers are recognized and rewarded differently. As they level up, members are reminded that their higher status delivers a higher value for every engagement.

Best fit for:

Fast fashion, Luxury fashion, Beauty

Earn & burn with tiers, based on points

To complement the notion of earning points, tiers are a typical add-on, allowing customers to reach new levels and unlock valuable benefits. This structure prompts members to engage with the program in the long run.

Best fit for:

Fashion & Lifestyle, Beauty, Athleisure, Home decor

Who is it for?

Brands and retailers who wish to reach and improve their KPIs

Companies that wish to perfectly align their loyalty program with their brand

Brands who seek to match the program to their audience

case study

The Best of
Both Worlds

Nicola Antonelli

CMO, LuisaViaRoma

“We have been working with Antavo for years now and we were able to build a successful loyalty program, that today counts members from all over the world. We were able to add different kind of contents to the Privilege Program, such as international luxury experiences, in order to engage our customers and offer them something unique, that they cannot find at any other luxury fashion e-commerce.”

LVR Privilege

A loyalty program that
combines tiers, points and
experiential rewards.

Download Case Study

Ready to start building
your loyalty program?

Book a demo

Become a partner

Partnership newsletter

Become a partner

Partnership newsletter

Hybrid
Loyalty Programs

Mix & Match

Mix & Match

The Logic Behind

Hybrid Loyalty Programs

The Benefits
of Hybrid
Loyalty Programs

Select the best of each program type

Move the most important KPIs

Cater to your target audience

Connect with your customers’ values

Flexibility from the start

Hybrid Loyalty
Program Examples

Tiered program with perks

Earn & burn with tiers, based on points

Who is it for?

The Best of
Both Worlds

Ready to start building
your loyalty program?

Become a partner

Partnership newsletter

Hybrid Loyalty Programs

Mix & Match

Mix & Match

The Logic Behind

Hybrid Loyalty Programs

The Benefits of Hybrid Loyalty Programs

Select the best of each program type

Move the most important KPIs

Cater to your target audience

Connect with your customers’ values

Flexibility from the start

Hybrid Loyalty Program Examples

Tiered program with perks

Earn & burn with tiers, based on points

Who is it for?

The Best of Both Worlds

Ready to start buildingyour loyalty program?

Hybrid
Loyalty Programs

The Benefits
of Hybrid
Loyalty Programs

Hybrid Loyalty
Program Examples

The Best of
Both Worlds

Ready to start building
your loyalty program?