Deep Sapphire Q1/2023 Product Release: New CPG & Umbrella Loyalty Program Capabilities
April 27, 2023Each and every loyalty program faces its own challenges. Some businesses want their loyalty programs to make customer engagements more sophisticated, while others seek new ways to reach their audiences. The goal of a next-gen loyalty program provider is to accommodate all of these needs and provide a simple yet satisfying solution.
In an effort to support more niche loyalty programs, Antavo has developed new capabilities for two highly sophisticated verticals: large brand networks that require an umbrella loyalty solution and CPG businesses.
Viktor Fasi
Head of Product at Antavo Enterprise Loyalty Cloud
Every type of loyalty program and every industry requires its own unique solutions. We are constantly expanding our product capabilities to diversify our platform and have the right capability for every occasion. This way, companies have access to more custom-tailored technology instead of a one-size-fits-all solution.
Whether you’re responsible for running a loyalty program or you’re the creative mind behind marketing campaigns, Antavo’s latest features were designed to help you excel.
CRM
Reach your customers when selling through retailers
CMO
Unite multiple loyalty programs under the same roof
CTO
Handle complex loyalty campaigns with ease
Umbrella Loyalty Use Case: Multi-Account Points System
Members in an umbrella loyalty program can earn points across multiple participating programs, such as frequent flyer miles from an airline, stars from a car rental company’s loyalty program, and diamonds from a hotel company’s rewards program — all using a single login.
Umbrella Loyalty Use Case: Multiple Tokens
Antavo’s technology lets members of a cruise line’s loyalty program, for example, earn “trip tokens” for booking trips and “review tokens” for writing reviews and using friend referrals. Each of these token types can then be redeemed for different kinds of rewards.
CPG Loyalty Use Case: Bulk Coupon Codes
Antavo now allows brands to manage all aspects of a member’s coupon provisions, especially in large quantities. One vertical that benefits immensely from this new feature is CPG, an industry where coupon codes must be placed on product packaging to connect with loyalty program members.
CPG Loyalty Use Case: Special Event Codes
Antavo offers more room for creativity when it comes to connecting with customers through coupon codes. For example, companies can print a large number of limited-edition coupon codes on pamphlets and brochures and distribute them at events and celebrations.
