Deep Sapphire Q1/2023 Product Release: New CPG & Umbrella Loyalty Program Capabilities

April 27, 2023

Each and every loyalty program faces its own challenges. Some businesses want their loyalty programs to make customer engagements more sophisticated, while others seek new ways to reach their audiences. The goal of a next-gen loyalty program provider is to accommodate all of these needs and provide a simple yet satisfying solution. 

In an effort to support more niche loyalty programs, Antavo has developed new capabilities for two highly sophisticated verticals: large brand networks that require an umbrella loyalty solution and CPG businesses. 

Headshot of Viktor Fasi Head of Product at Antavo Loyalty Management Platform

Viktor Fasi
Head of Product at Antavo Enterprise Loyalty Cloud

Every type of loyalty program and every industry requires its own unique solutions. We are constantly expanding our product capabilities to diversify our platform and have the right capability for every occasion. This way, companies have access to more custom-tailored technology instead of a one-size-fits-all solution.

An image of how an umbrella loyalty program could function with Antavo’s Enterprise Loyalty Cloud technology.

Whether you’re responsible for running a loyalty program or you’re the creative mind behind marketing campaigns, Antavo’s latest features were designed to help you excel. 


Reach your customers when selling through retailers


Unite multiple loyalty programs under the same roof


Handle complex loyalty campaigns with ease

Image of travel points use case

Umbrella Loyalty Use Case: Multi-Account Points System

Members in an umbrella loyalty program can earn points across multiple participating programs, such as frequent flyer miles from an airline, stars from a car rental company’s loyalty program, and diamonds from a hotel company’s rewards program — all using a single login.

Image of two tokens use case

Umbrella Loyalty Use Case: Multiple Tokens

Antavo’s technology lets members of a cruise line’s loyalty program, for example, earn “trip tokens” for booking trips and “review tokens” for writing reviews and using friend referrals. Each of these token types can then be redeemed for different kinds of rewards.

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CPG Loyalty Use Case: Bulk Coupon Codes

Antavo now allows brands to manage all aspects of a member’s coupon provisions, especially in large quantities. One vertical that benefits immensely from this new feature is CPG, an industry where coupon codes must be placed on product packaging to connect with loyalty program members.

Image of pamphlet code use case

CPG Loyalty Use Case: Special Event Codes

Antavo offers more room for creativity when it comes to connecting with customers through coupon codes. For example, companies can print a large number of limited-edition coupon codes on pamphlets and brochures and distribute them at events and celebrations.