Loyalty
Communities

Target & Engage

Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, so you can strengthen your relationship with them.

Target & Engage

Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, so you can strengthen your relationship with them.

The Logic Behind

Loyalty Communities

The Benefits of
Loyalty Communities

Reinforce your program

Communities aren’t standalone loyalty programs,
but instead serve as an add-on to another loyalty
program structure, such as Earn & Burn, allowing
you to add new touchpoints to your original
framework.

Add an unlimited number of communities

The goal of setting up communities is to provide each of your customer segments with an experience that goes beyond transactions, setting you apart from the competition.

Connect with customers via their interests

Communities can be centered around a popular product, such as a gaming console; a lifestyle or hobby, for example running or wellness; or even ethical values, like sustainability.

Support brand building

Associate your brand with a sense of belonging by attracting customers with specific interests. Community membership can be free or tied to access criteria.

Highly personalized experience

By targeting a smaller audience with a common interest, you’ll get to know these customers better and be able to provide targeted offers that really resonate.

Loyalty Community
Program Examples

Lifestyle communities

Encourage a healthy lifestyle with a club
dedicated to sharing helpful fitness tips or fun
recipes with members. Gaining entry to the
community requires some level of investment, but
people enjoy a lifetime membership afterwards.

Best fit for:

Sportswear brands, Fitness clubs, Beauty retailers

Collector’s club

Form a community around your most popular
product category. Membership is time-limited and
requires renewal, but participants gain access to
exclusive benefits in return.

Best fit for:

Luxury retailers, Pet supply, Hobby & entertainment brands

Who is it for?

Brands and retailers that wish to strengthen brand identity

Businesses that aim to engage customers with specific values

Companies that want to foster a sense of belonging among customers

Partners who trust us
Design element on Antavo's website
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Design element on Antavo's website
Antavo's listing in Gartner.
Antavo's inclusion in Forrester.
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