Loyalty
Communities

Target & Engage

Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, so you can strengthen your relationship with them.

Target & Engage

Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, so you can strengthen your relationship with them.

The Logic Behind

Loyalty Communities

The logic behind loyalty communities.
The logic behind loyalty communities.

The Benefits of
Loyalty Communities

Desing element for Antavo's loyalty program types' pages.
The benefits of loyalty communities.

Desing element for Antavo's loyalty program types' pages. Reinforce your program

Communities aren’t standalone loyalty programs,
but instead serve as an add-on to another loyalty
program structure, such as Earn & Burn, allowing
you to add new touchpoints to your original
framework.

Desing element for Antavo's loyalty program types' pages. Add an unlimited number of communities

The goal of setting up communities is to provide each of your customer segments with an experience that goes beyond transactions, setting you apart from the competition.

Desing element for Antavo's loyalty program types' pages. Connect with customers via their interests

Communities can be centered around a popular product, such as a gaming console; a lifestyle or hobby, for example running or wellness; or even ethical values, like sustainability.

Desing element for Antavo's loyalty program types' pages. Support brand building

Associate your brand with a sense of belonging by attracting customers with specific interests. Community membership can be free or tied to access criteria.

Desing element for Antavo's loyalty program types' pages. Highly personalized experience

By targeting a smaller audience with a common interest, you’ll get to know these customers better and be able to provide targeted offers that really resonate.

Loyalty Community
Program Examples

Lifestyle communities

Encourage a healthy lifestyle with a club
dedicated to sharing helpful fitness tips or fun
recipes with members. Gaining entry to the
community requires some level of investment, but
people enjoy a lifetime membership afterwards.

Best fit for:

Sportswear brands, Fitness clubs, Beauty retailers

Loyalty Community examples - Lifestyle communities.
Loyalty Community examples - Lifestyle communities, email.

Collector’s club

Form a community around your most popular
product category. Membership is time-limited and
requires renewal, but participants gain access to
exclusive benefits in return.

Best fit for:

Luxury retailers, Pet supply, Hobby & entertainment brands

Loyalty Community examples - Collector's club.

Who is it for?

Desing element for Antavo's loyalty program types' pages. Desing element for Antavo's loyalty program types' pages.
Loyalty communities are for brands and retailers that wish to strengthen brand identity.

Brands and retailers that wish to strengthen brand identity

Loyalty communities are for businesses that aim to engage customer with specific values.

Businesses that aim to engage customers with specific values

Loyalty communities are for companies that want to foster a sense of belonging among customers.

Companies that want to foster a sense of belonging among customers

case study

Growing the Brand
With the Power of
Communities

Antavo's case study for BrewDog Loyalty Programs. Antavo's case study for BrewDog Loyalty Programs.
Headshot of Alice De Wend Fenton
Alice De Wend Fenton
Head of CRM & Loyalty at BrewDog
“Our mission is to make people as passionate about craft beer as we are. We do this by making great beer that’s great for the planet. We’re also looking to make Planet BrewDog an interactive, fun and community-focused experience. We chose Antavo as our partner because we were looking for a technology that integrates well with our existing tech stack, and allows quick development for our program.”
Antavo's case study for BrewDog Loyalty Programs.
Planet BrewDog

A badge-driven loyalty program
focusing on sustainability and
community.

Download Case Study