Peach Fuzz Q4/2023 Product Release: Replatform Smart, Retain Smarter
February 15, 2024Preparing a loyalty strategy for the peak season — be it the holidays, Black Friday or Cyber Monday — requires preparation, months in advance. This applies to both B2C and B2B businesses.
So why not start preparing right away? To help companies get ready for the peak season rush, Antavo’s Q4/2023 Peach Fuzz Product Release delivers a series of new platform capabilities that allow smarter campaign management with better results.
Andras Taraszovics
Head of Product at Antavo Enterprise Loyalty Cloud
If you are planning to introduce powerful new reward campaigns before the holiday season, you can’t wait until the last minute. You need to make sure your platform has all the features required to handle rewards for millions of customers — and if not, it’s time to start looking for a better solution. Our latest developments help you in all of these areas.
Whether you’re responsible for running a loyalty program or you’re the creative mind behind marketing campaigns, Antavo’s latest features were designed to help you excel.
CRM
Less time required for mass reward campaigns
CMO
More relevancy for mobile-based engagement
CTO
Faster, effortless data migration
Deliver Rewards to Millions of Members
Antavo has released a new API endpoint that allows for bulk reward claims in the millions. Due to its highly scalable nature, it can distribute rewards to 100,000 customers in just under 10 minutes.
Smart Incentives for B2B / B2B2C Campaigns
Upon popular request, Antavo now lets customers reward those who buy or sell different product combinations. Companies can now reward product combinations purchased or sold in single or multiple transactions.
Faster and Easier Data Imports
With the introduction of the import preload feature, imported records are now pre-processed before they are inserted into the database. This makes it possible to process import files faster, speeding up the entire import procedure.
Updating Mobile Passes in Real Time
You can now add dynamic fields to Antavo Wallet passes, which can be updated in real time on both the Apple Wallet and Google Wallet platforms. Now, pass holders can stay up to date on their current point balance, tier status, and other loyalty information.
