as of 30 May 2023
Welcome and thank you for visiting the Antavo website (“Site”). Antavo offers a hosted software as a service platform to Clients that have contracted with Antavo Limited for User data orchestration and engagement (“Clients”). Clients include our partners or resellers that offer our Services in connection or combination with services they provide to their customers, most often through their websites, webshops or social media pages. Antavo helps Clients understand their Consumers and provide their Consumers (“Consumers”) with personalized offers, campaigns, and loyalty programs. Our platform includes tools for creating reward clubs contests, quizzes, season campaigns and audience “segments” based on information about Consumers. These tools enable Clients to send relevant communications and promotions to certain customers. Using the Loyalty Management Platform or the Contest Tools (defined below), Clients can configure and manage contests and loyalty programs on their websites, as well as offer and manage promotions and rewards.
In this Privacy Policy, we refer to the Antavo contest and Loyalty platform and applications as our “Services”.
This Policy only applies to Personal Data (as defined below) and other information collected by us from: (i) visitors to our Site and Clients that use our Services, and (ii) job applicants. While providing our Services to Clients, we may receive information related to the Clients’ Consumers, and other third parties. Our use of information, including Personal Data, on behalf of our Clients is governed by our contract with that Client, our General Data Processing Terms and Conditions, and the Client’s own privacy policies.
To the extent it is permitted by applicable laws, Antavo tracks and gathers certain information on this website that helps us to better understand our visitors’ needs related to our website and our services.
This Privacy Policy describes how we manage, process and store personal data submitted in the context of providing our services. “Personal Data” refers to any information relating to an identifiable individual or their personal identity.
Except as set forth in this Privacy Policy and our Terms and other published guidelines, we do not release Personal Data about our clients or Consumers without their permission. The use of information collected through the website shall be limited to the purpose of providing the services for which you have registered.
If you do not agree with these terms, then please do not provide any Personal Data to us. If you refuse or withdraw your consent, or choose not to provide us with any required Information, you will not be able to use our Services.
Personal data is collected on our website by Antavo Limited, a company registered under the laws of England and Wales under number 8046168 with the Companies House, with its registered office at 107 Cheapside, 7th Floor, EC2V 6DN London, United Kingdom.
Please find our contact details further below in this Privacy Policy.
In the event of a merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, we will provide notice if your data is transferred and becomes subject to a different privacy policy.
Declarations on the automated processing of data have been registered with the Information Commissioner’s Office (ICO) under number ZA140007. You may contact the Information Commissioner’s Office (ICO) via the contact information provided here: https://ico.org.uk/global/contact-us
You retain the right to lodge any complaints on data protection with this supervisory authority.
In subscribing to our Services or filling in a contact form on our website (www.antavo.com, www.contests.antavo.com) or other sites owned by Antavo, you agree and accept that we gather, process, store, and/or use the Personal Data submitted in accordance with the rules set forth below in this Privacy Policy regulation (in the following referred to as “Privacy Policy”).
By giving your consent to us, you also retain the right to have your personal data rectified, to be forgotten, and/or to be erased.
According to the applicable data protection regulations (GDPR),Consumers need to consent to the data processing of Antavo described in this Privacy Policy. However, only our Clients are in direct contact with the Consumers and Antavo is not in direct contact with them. Since the Services require the use of Personal Data of the Consumers, the consent of the Consumers must be obtained by the Client from the Client’s Consumers for Antavo to use the User’s Personal Data according to this Privacy Policy before Antavo obtains the User’s Personal Data. The obtainment of the User's consent is the sole responsibility and liability of the Client.
As do most pages on the Internet, Antavo collects various information from you when you use our Services. Please note that by using the Sites, you are granting Antavo the permission to use, transfer, store, etc. your Personal Data under the following terms and purposes until revocation.
Antavo collects all Personal Data that you directly provide on our Sites and Antavo also collects Personal Data from you as a User of our Services. When using our Services as a Client, please note that, according to the applicable data protection regulations (GDPR), the Client is considered the data controller and Antavo is considered a data processor in regard to the processing of the Client’s User personal data.
However, by using or visiting the Sites some Personal Data is automatically collected.
This section describes how we receive and use information collected through our Services on behalf of our Clients. For information about how we collect and use information collected through our Site, please see the “Information We Collect Through Our Site” section below.
Through our Services, we receive information that, alone or in combination with other information, could be used to identify an individual (“Personal Data”). We receive information (including Personal Data) in the following ways:
We receive Personal Data (first and last name, address, telephone number, email address, company’s name, country/location) when a User registers an account for Antavo’s Services. The Registration Data requested by Antavo enables the proper function and management of your Antavo account. By registering an account of the Site, you agree to:
We may receive Personal Data (first and last name, address, telephone number, email address, account number, location data, mobile phone unique device identifier, transaction history, and purchase history) when a User interacts with Clients’ Applications, including when Users collect points, awards or achievements; check in to locations; subscribe to newsletters; submit postings; register for membership services; respond to polls or surveys; and register for sweepstakes, contests and other promotional opportunities. By using our services, the following data is collected and managed: log-in data and browsing data where you authorize it, order history, complaints, incidents, information on subscriptions, and messages on our Site. Some data is collected automatically by reason of your activity on the site (see paragraph on cookies below).
We may also receive Personal Data when Users visit a location or purchase products or services designed by Clients.
We make third-party applications available through our Services. Information received via third-party applications includes personal information or information about the application itself. The information collected by Antavo when Users enable a third-party application is handled under this Privacy Policy. Information collected by the third-party application provider is governed by their privacy policies.
We use the information that we obtain through our Services to provide our Services to our Clients, including to allow Clients to offer their Users specialized offers, campaigns, or loyalty rewards or to allow Users to receive rewards and other promotions and to participate in contests, promotions or surveys. Our use of information on behalf of our Clients is governed by our contract with that Client, our General Data Processing Terms and Conditions and the Client’s own privacy policies.
We may anonymize, de-identify and/or aggregate the information that we collect and use such anonymized, de-identified and/or aggregated data for our Clients’ own internal business purposes in connection with the use or better use of our Services, including but not limited to sharing anonymized and de-identified data with our current and prospective Clients, business partners, affiliates, agents and other third parties for commercial, statistical and market research purposes, for example to allow those parties to analyze patterns among groups of people; and conducting research on User demographics, interests and behavior.
We collect the following information from you when you visit our Site, including from Site visitors who are interested in learning more about our Services or applying for jobs at Antavo:
We ask you to provide Personal Data for various reasons. When you book a demo, submit an RFP, pricing or ‘Contact Us’ form, or download any content from antavo.com, we ask you for the following contact information:
This data is stored in our CRM system, HubSpot (see their privacy policy here: https://legal.hubspot.com/privacy-policy), for as long as the deal is open and relevant.
When you apply for a job through our site, we ask you for the following contact information:
This data is stored in our HR software, BambooHR (see their privacy policy here: https://www.bamboohr.com/privacy-policy/), for as long as the candidate's application is open and relevant.
When you send an email or other communications to Antavo, we keep those communications in order to process your questions, respond to your requests, and improve our Site. We use your email address to communicate with you about our Services. Antavo allows you to receive updates either via email or another subscription service such as Facebook, blog, or Twitter.
When you visit the Site or access Antavo Services, we automatically collect information about you through server logs, cookies, and other ad technologies. This information includes your web request, the date and time of your web request, your interaction with a web service, your Internet Protocol address, your browser type, and the domain name of your Internet service provider. If you can be identified from this information, for example by combination with other pieces of information, then we will treat this information as Personal Data. Please see the information below to learn more about how we use cookies.
Occasionally our website gathers visitors’ data via temporary marketing activities such as webinars. Participation in these activities is on a voluntary basis, which allows you to decide whether to disclose any personal data or not. Such data includes the following contact information:
This data is stored in our webinar software, GoTo (see their privacy policy here: https://www.goto.com/company/legal/privacy), for as long as the deal is open and relevant.
The data will be used to provide you with the service requested. Data gathered via surveys will be used for improving our website and services.
We use the information that we collect when you visit our Site to (i) respond to questions, comments or request for information from us; (ii) send offers; (iii) conduct research in our Site visitor’s demographics, interests and behaviors; (iv) analyze website traffic patterns or otherwise monitor; or (v) improve our Site.
We anonymize, de-identify and/or aggregate the information that we collect through our Site and use such anonymized, de-identified and/or aggregated data for our business purposes, including but not limited to sharing anonymized and de-identified data with our current and prospective Clients, our business partners, affiliates, agents and other third parties, for commercial, statistical and market research purposes, for example to allow those parties to analyze patterns among groups of people.
Customer data
In Antavo’s newsletter subscription form we ask for the following data:
This data is stored in our CRM system, HubSpot (see their privacy policy here: https://legal.hubspot.com/privacy-policy), for as long as the deal is open and relevant.
Unsubscribe
An unsubscribe link should be included in every newsletter and marketing email sent to you.
For those of you that have expressly opted in to receive our Antavo newsletter, you are easily able to unsubscribe by following the “unsubscribe” link included in every email.
Email statistics
Without systematically doing so, we analyze and track the following rates:
Antavo publishes a list of Customers & Testimonials on its site with information on our customers’ names and job titles. Antavo obtains the authorization of every customer before publishing any testimonial on its website.
If you wish to request that your testimonial or case study be removed, you may do so by emailing us at https://antavo.com/contact/ or [email protected].
The website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
To request the removal of the personal data you provided Antavo from our blog or community forum, contact us at https://antavo.com/contact/. Your request will be processed within thirty (30) days at the latest.
In some cases, we may not be able to remove the requested information you provided Antavo, in which case we will let you know if we are unable to do so and why.
Purpose of Processing and Legal Basis through our Site
The principal purpose of collecting your Personal Data is to offer you a safe, optimum, efficient and personalized experience. To this end, you agree and accept that we may use your personal data to:
We use the Personal Data submitted to us only in accordance with the applicable data protection legislation. You may withdraw your consent at any time by emailing us at https://antavo.com/contact/ or [email protected].
Purpose of Processing and Legal Basis through our Services
The principal purpose of collecting your Personal Data is to offer you and your Consumers a safe, optimum, efficient and personalized experience in connection with our Services. To this end, you agree and accept that we use your and your Consumers personal data to:
Please note that the legal ground for the processing of the personal data of our Clients is necessary for the performance of a contract to which the Client (data subject) is a party or in order to take steps at the request of the Client (data subject) prior to entering into a contract; or processing is necessary for compliance with a legal obligation to which Antavo is subject to; or the Client (data subject) has given consent to the processing of his or her personal data for one or more specific purposes. Accordingly, the Client’s personality data will be processed until the termination of the contract between the parties, or if there are legitimate interests pursued by Antavo then the personal data of the Client will be kept and processed until the legitimate interests prevail. If the personal data processing is necessary for compliance with a legal obligation, then the personal data will be processed until the legal obligation which allows and obliges Antavo to process the data is concluded. If the processing is based on the consent of the Client, then the data processing will be maintained until the withdrawal of the consent by the Client.
The legal ground for the processing of our Clients’ Consumers’ personal data is that the User (data subject) has given consent to the processing of his or her personal data for one or more specific purposes. In this case, the data processing will be performed until the User withdraws consent, or the agreement between the Client and Antavo is terminated.
We share information that we collect, including Personal Data, as described below:
Personal Data of a Client’s User will be analyzed and provided back to the Client in order to perform the Services.
To third-party vendors and service providers to perform certain functions on our behalf, such as hosting specific portions of the Service, maintaining databases, helping us collect job applications, delivering content, sending emails on behalf of our Consumers, and for our own marketing communications, administering content, mailing information, processing payments, or otherwise operating the Services or the Site.
To partners and resellers who provide our Services in connection or in combination with other services they provide, for example, Antavo can provide Personal Data and/or aggregated data to partners and resellers to enable them to provide Services and for monitoring performance metrics.
To a successor or affiliate if we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, as part of that transaction along with other assets.
To satisfy applicable law, regulation, legal process or lawful government requests of any country; or to protect the rights, property or safety of Antavo, its Consumers or the public; or to enforce Antavo’s Terms and Conditions. Antavo will inform you immediately, to the extent we are legally authorized to do so, in case of any application or order originating from an administrative or judicial authority relating to your personal data.
Antavo may also share your Information when we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Antavo.
Third Party Service/Vendor | Data processed | Purpose | Entity Country | Privacy Policy |
Mailchimp | Name, email address | Newsletter | USA | https://www.intuit.com/privacy/statement/ |
Wordpress ( Automattic Inc.) | Name, email address | Sending requested marketing materials (case study, ebook) | USA | https://wordpress.org/about/privacy/ https://automattic.com/privacy/ |
Recruitee | Name, email address, phone number, CV, cover letter, answers to screening questions | Recruitment (https://antavojobs.recruitee.com/) | Netherlands | https://recruitee.com/privacy-policy |
Hubspot | Name, email address | CRM | USA | https://legal.hubspot.com/privacy-policy |
Intercom | Name, email address, User ID, phone number, signed up, last seen, company, company type, jobtitle, number of employees, country, language, plan type | Contest Software CRM + Support (contests.antavo.com/platform.antavo.com) | USA | https://www.intercom.com/legal/terms-and-policies |
Zendesk | Name, email address, language, timezone | Loyalty Software Support (https://antavo.atlassian.net/servicedesk/customer/user/login) | USA | https://www.zendesk.com/company/agreements-and-terms/privacy-notice/ |
Hubspot | Name, email address | Newsletter | USA | https://legal.hubspot.com/privacy-policy |
Third Party Service/Vendor | Data processed | Purpose | Entity Country | Privacy Policy |
Listrak | demographic data and contact, transactional and behavioral info | Personalized email | USA | https://www.listrak.com/privacy-and-terms/privacy-policy |
Emarsys | demographic data and contact, transactional and behavioral info | Personalised email, marketing tool | Austria | https://emarsys.com/ |
Responsys | demographic data and contact, transactional and behavioral info | Personalised email | USA | https://www.oracle.com/legal/privacy/advertising-privacy-policy.html |
Teradata | demographic data and contact, transactional and behavioral info | Personalised email, CRM | USA | https://www.teradata.com/Privacy |
Dotmailer | demographic data and contact, transactional and behavioral info | Personalised email | UK | https://dotdigital.com/terms/privacy-policy/ |
InxMail | demographic data and contact, transactional and behavioral info | Personalised email | Germany | https://www.inxmail.com/data-conditions |
Segment | demographic data and contact, transactional and behavioral info | data segmentation and transferring | USA | https://www.twilio.com/legal/privacy |
ORO CRM | demographic data and contact, transactional and behavioral info | Personalized email | USA | https://oroinc.com/privacy-policy/ |
Bronto (Oracle) | demographic data and contact, transactional and behavioral info | Personalised email, marketing tool | USA | https://www.oracle.com/legal/privacy/privacy-policy.html |
Sailthru | demographic data and contact, transactional and behavioral info | Personalised email | USA | https://www.sailthru.com/legal/privacy-statement/ |
Pure360 | demographic data and contact, transactional and behavioral info | Reseller agency | UK | https://www.pure360.com/privacy/ |
MadMimi | demographic data and contact, transactional and behavioral info | Personalised email | UK | https://madmimi.com/legal/terms |
ActiveCampaign | demographic data and contact, transactional and behavioral info | Personalised email | USA | https://www.activecampaign.com/legal/privacy-policy |
Mailchimp | demographic data and contact, transactional and behavioral info | Personalised email | USA | https://www.intuit.com/privacy/statement/ |
AWeber | demographic data and contact, transactional and behavioral info | Personalised email | USA | https://www.aweber.com/privacy.htm |
Benchmark | demographic data and contact, transactional and behavioral info | Personalised email | USA | https://www.benchmarkemail.com/privacy-policy/ |
Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy. Our Site contains links to other websites not operated or controlled by Antavo (“Third-Party Sites”). The privacy practices described in this Privacy Policy do not apply to Third-Party Sites. By providing these links we do not imply that we endorse or have revised these sites. Please contact those sites directly for information on their privacy practices and policies.
Within the framework of its services, Antavo attributes the very highest importance to the security and integrity of its customers’ personal data.
Thus and in accordance with the GDPR, Antavo undertakes to take all pertinent precautions in order to preserve the security of the data and, in particular, to protect them against any accidental or unlawful destruction, accidental loss, corruption, unauthorized circulation or access, as well as against any other form of unlawful processing or disclosure to unauthorized persons. To this end, Antavo implements industry-standard security measures to protect personal data from unauthorized disclosure.
In order to avoid in particular all unauthorized access, as well as to guarantee accuracy and the proper use of the data, Antavo has put the appropriate electronic, physical and managerial procedures in place with a view of safeguarding and preserving the data gathered through its services.
Notwithstanding this, there is no absolute safety from hackers. That is why, in the event that a breach of security was to affect you, Antavo would make an effort to inform you without undue delay and use its best efforts to take all possible measures to neutralize the intrusion and minimize the impacts. Should you suffer any loss by reason of exploitation by a third party or a security breach, Antavo will work to provide you with every assistance necessary so you are able to assert your rights.
You should keep in mind that any user, customer or hacker who discovers and takes advantage of a breach in security renders them liable to criminal prosecution and that Antavo will take all measures, including filing a complaint and/or bringing court action, to preserve the data and the rights of its Consumers and of itself and to limit the impacts.
For EU and UK data subjects, the host servers on which Antavo processes and stores its databases are located exclusively within the European Union.
Antavo collects your personal data based on your prior consent given to us as well as information about how and when you use our services. We retain this data in active databases, log files or other types of files so long as you use our services.
Antavo only stores your data for the time needed to provide you our services (unless otherwise required by law). You are able to access your personal data for as long as you hold an active service with us and for a period that varies depending on the type of data concerned. Your event data (statistics, for example), will be deleted every 12 months during active use of your account. Your message content will be stored for a period of 12 months. Other data may be deleted at any time during the active use of your account in accordance with the provisions set forth above in this Privacy Policy.
Our Services and Site are not directed at children under 16 years of age, and we do not knowingly collect or receive Personal Data from them. Our Clients are responsible for complying with applicable laws regarding the collection of information from children who may be under the age of 16. If we learn that we have received Personal Data from a child who is under 16, we will delete the data. If you believe that we have received Personal Data from a child under the age of 16, you may contact us at [email protected].
In accordance with the UK Data Protection Act 1998 and the European General Data Protection Regulation 2016/679 (GDPR), this section applies if you are an EU data subject (for these purposes, reference to the EU also includes the European Economic Area countries of Iceland, Liechtenstein and Norway and, where applicable, Switzerland).
Antavo is the data controller for processing Personal Data provided to Antavo through the Site, but we act strictly as a data processor on behalf of Clients for Personal Data that we process through the Services, as described under the “Information Collected Through our Services” section above.
We rely on the following legal bases for processing your Personal Data
Subject to applicable law, and provided that, if you are a Client’s User, Antavo may refer you to a particular Client where processing of Personal Data has taken place pursuant to our contract with a Client, you have the following rights in relation to your Personal Data:
If you ask us, we will confirm whether we are processing your Personal Data and, if so, provide you with a copy of that Personal Data (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.
If your Personal Data is inaccurate or incomplete, you are entitled to have it rectified or completed. If we have shared your Personal Data with others, we will tell them about the rectification where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so that you can contact them directly.
You may ask us to delete or remove your Personal Data and we will do so in some circumstances, such as where we no longer need it (we may not delete your data when other interests outweigh your right to deletion, for example, if we are required by law to keep it). If we have shared your data with others, we will tell them about the erasure where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so that you can contact them directly.
You may ask us to restrict or ‘block’ the processing of your Personal Data in certain circumstances, such as where you contest the accuracy of that Personal Data or object to us processing it. We will tell you before we lift any restrictions on processing. If we have shared your Personal Data with others, we will tell them about the restriction where possible. If you ask us, where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so that you can contact them directly.
Effective 25 May 2018, you have the right to retrieve Personal Data that you consented to give us or that is necessary to perform a contract with you. We will give you your Personal Data in a structured, commonly used, and machine-readable format. You may reuse it elsewhere.
You may ask us at any time to stop processing your Personal Data, and we will do so if we are processing your Personal Data for direct marketing and otherwise. However, if we are relying on a legitimate interest to process your Personal Data and we demonstrate compelling legitimate grounds for the processing, we may continue.
You have the right to be free from decisions based solely on automated processing of your Personal Data, including profiling that produces a significant legal effect on you, unless such profiling is necessary for entering into, or the execution of, a contract between you and us, or with your explicit consent.
If we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time. Your withdrawal of consent will not affect or apply to data that was processed prior to our receipt of your withdrawal of consent.
Antavo performs automated decision-making with the personal data of the Consumers. Automated decision-making means decision making that is based on the Consumer’s personal information and in which the decision is made solely through automatized data processing. The automated decision-making by Antavo is performed for promotions or other Antavo campaigns on Clients’ Sites. Based on the personal information or activity of the User, Antavo decides to include or exclude the User from a promotion or a campaign or put the User in a more or a less beneficial position.
The User (1) has the right not to be subject to automated decision-making based solely on automated processing, (2) has the right to obtain human intervention on the part of the controller, and also (3) to express his or her point of view and (4) contest the decision.
If you have a concern about our privacy practices, including the way we have handled your Personal Data, you can report it to the data protection authority that is authorized to hear those concerns.
If you have a concern about our privacy practices, including the way we have handled your Personal Data, you have the right to an effective judicial remedy. Such proceedings against us shall be brought before the courts of England, or such proceedings may be brought before the courts of the Member State where you, as the data subject, have your habitual residence.
*You may exercise your rights by contacting us as indicated under “Contact Us”.
Antavo uses cookies and similar technologies on the Site. A cookie is a piece of information sent to your browser from a website and stored on your computer’s hard drive. Cookies can help a website like ours recognize repeat Consumers and allow a website to track web usage behavior. Cookies work by assigning a number to the user that has no meaning outside of the assigning website. For more information on the types of Cookies we use, please, read our Cookie Policy.
We may change this Privacy Policy at any time. We will post all changes to this Privacy Policy on this page and will indicate at the top of the page the modified policy’s effective date. We, therefore, encourage you to refer to this page on an ongoing basis so that you are aware of our current privacy policy. We will notify you about changes prior to the changes taking effect. By continuing to use the Site and/or the Services or providing us with information following such a replacement Policy being uploaded, you agree that you will be deemed to have agreed to be bound by the Privacy Policy as changed. If you indicate that you don’t want to accept the changes, the modification shall not be considered acceptable. In this case, Antavo may suspend the Services provided to you with immediate effect. Where the modification is due to a change in law, you may not object to the modification.
If you have any questions or suggestions regarding this Privacy Policy, please email us at [email protected], or send postal mail to:
Antavo Limited
107 Cheapside, 9th Floor
EC2V 6DN London
UNITED KINGDOM
Phone: +36 30 781 9264
Email: [email protected]
Web: www.antavo.com
Representative of the company: Attila Kecsmar
Data Protection Officer:
dr Annamária Nádai
[email protected]
You can download this document by clicking here.
Privacy Policy for the Antavo Loyalty Management Platform,
Antavo Contest and Antavo.com
Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 30.05.2023.