There is a new trend emerging in the retail world that’s shaking the industry to its core: customers want superior experiences and not just discounts. Many companies struggle to build [...]
The announcement that ASOS is scrapping its popular loyalty program came out of nowhere, though it quickly became a hot topic in the ecommerce industry. The British fashion giant’s decision [...]
The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their [...]
Let’s be real: customers aren’t loyal by default. 7 shoppers out of 10 have no clear idea which store to visit when looking for footwear. This isn’t necessarily a bad [...]
As the annual holiday dedicated to celebrating peace, love and shopping – also known as Christmas – approaches, retailers are trying their best to fight each other over who has [...]
You might think that luxury fashion and loyalty programs are incompatible. Or maybe you feel offering points is a cheap and commercial tactic. (Agreed!) But the truth is that privilege [...]
dIf we have been in touch before, you may already know that we are holding our first invite-only Antavo Morning Seminar in Milan these days. The topic is curating the [...]