When is the right time to launch a loyalty program?
I know this scene really well. We have a Skype call with one of our clients, who is the marketing manager at an online retailer. She is constantly working on new email marketing workflows, [...]
The loyalty program challenge: Build trust in fashion shoppers and stay relevant
56% of shoppers leave loyalty programs because of irrelevant offers. How to overcome this challenge? Build a value-orientated loyalty program. Here’s how.
How to Tailor a Loyalty Program for Your Sporty Customers
How do NewBalance, Decathlon and Rebel Active run their loyalty programs? What trends should you think about when you are putting together your sports retail loyalty program? Find out in our [...]
Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back
Read here to learn the latest strategy and key tactics that top brands are using to drive revenues with loyalty programs in the food industry.
The Definitive Guide to Loyalty Marketing Automation
Where loyalty marketing automation stands now? How far may it evolve in the future? We investigated, tested, and wrote down our findings for you.
How to Avoid Customers Getting Bored with Your Loyalty Program
How do you avoid customers getting bored in your loyalty program? Here are 5 smart tips to keep them excited in the long run.
2017 Loyalty Program Trend Report for Retailers
Now that the holiday season has passed and January sales are over as well, it’s time to concentrate on what 2017 will bring in the world of customer loyalty. This post explores the most [...]
The Zalando Case Files: From Amazing Customer Experience to Enormous Profit
Zalando challenges Amazon. The online fashion retail marketplace may beat Amazon in prices, delivery service and positive customer experience. But can it beat Amazon when it comes to customer [...]
