Loyalty Blog

Loyalty Blog

Antavo’s cover for its article about brand loyalty
Articles by Barbara Kekes-Szabo • August 29, 2024 • 15 min read

11 Global Brands Nailing Brand Loyalty – And Their Secret

Explore how 11 top brands excel at building brand loyalty through innovative strategies and emotional connections.

5 Reasons to Issue a Loyalty Program RFP
Articles by Andy Nemes • August 22, 2024 • 12 min read

What Is the RFP Process? Benefits and Best Practices

What does RFP mean, how long does the RFP process take, and where to begin? Plus, learn everything about issuing a loyalty program RFP

Designing a Loyalty Program Concept: Everything You Need to Know
Guides by Zsuzsa Kecsmar • August 15, 2024 • 19 min read

37 Loyalty Program Best Practices to Build the Perfect Concept

Ensure your customer loyalty program’s success and take concept panning to the next level with our list of 37 loyalty program best practices

Articles by Zsuzsanna Ban • August 13, 2024 • 10 min read

Top Customer Loyalty Conferences in 2024 and 2025 [Updated]

Customer loyalty conferences are a unique opportunity to network and share your knowledge. Here are the most important events of 2024 and 2025

Cover image for Antavo’s article about the relationship marketing
Articles by Symbat Adilmurat • August 8, 2024 • 7 min read

What Is Relationship Marketing: Building Lasting Connections With Customers

Learn what relationship marketing is and how it builds lasting customer connections. Discover strategies to foster loyalty and boost your business success.

Antavo’s cover image for its article about loyalty program re-design.
Guides by Attila Kecsmar • August 1, 2024 • 17 min read

How to Re-Design Your Loyalty Program – Instead of Deleting It

Redesigning your loyalty program can help you achieve your goals. Here’s a step-by-step guide on how to upgrade and relaunch your program.

Antavo’s cover for its case study article about the Benefit Cosmetics Loyalty Program
Articles by Zsuzsanna Ban • July 25, 2024 • 5 min read

Benefit Cosmetics Loyalty Program: A Loyalty App, All About Personalization

Experience the personalization-driven Benefit Cosmetics loyalty program and learn how their loyalty app helps them capture people’s hearts.

The cover image for Antavo’s Paper White Product Release article
Releases by Andras Taraszovics • July 18, 2024 • 1 min read

Paper White Q2/2024 Product Release: Capturing Invisible Retail Purchases With the Power of AI

Many companies are haunted by “invisible” purchases that happen when they sell through retailers, franchisees, or any other channel that […]

Antavo’s cover for its article about retail trends 2024
Articles by Zsuzsanna Ban • July 11, 2024 • 9 min read

Retail Trends 2024: Predictions vs. Reality

Have our top 5 retail trends 2024 predictions become a reality? Take a look at resale growth, retail media, and payment trends in 2024.

Antavo’s article for its article about renewing a loyalty program.
Articles by Tamas Oszi • July 4, 2024 • 8 min read

What Nobody Tells You About Loyalty Program Management

Loyalty program management has a lot of unspoken rules. Our article unveils the best practices to optimize the process, with insights from our CSMs.

Antavo’s cover for its article about calculating loyalty program ROI.
Articles by Zsuzsa Kecsmar • June 27, 2024 • 10 min read

The Secret to Calculating a Positive Loyalty Program ROI

Driving customer loyalty and boosting your revenue at the same time is possible! Measure your success by calculating loyalty program ROI.

Cover for Antavo’s article reviewing the American Eagle rewards program.
Articles by Barbara Kekes-Szabo • June 20, 2024 • 10 min read

American Eagle Outfitters’ Rewards Program: The Real Deal

Reviewing the American Eagle rewards program with an eagle eye. Let’s see how the brand caters to its audience of teens and young adults.