Loyalty Blog

Loyalty Blog

Antavo’s cover for its article about retail trends 2024
Articles by Zsuzsanna Ban • July 11, 2024 • 9 min read

Retail Trends 2024: Predictions vs. Reality

Have our top 5 retail trends 2024 predictions become a reality? Take a look at resale growth, retail media, and payment trends in 2024.

Antavo’s article for its article about renewing a loyalty program.
Articles by Tamas Oszi • July 4, 2024 • 8 min read

What Nobody Tells You About Loyalty Program Management

Loyalty program management has a lot of unspoken rules. Our article unveils the best practices to optimize the process, with insights from our CSMs.

Antavo’s cover for its article about calculating loyalty program ROI.
Articles by Zsuzsa Kecsmar • June 27, 2024 • 10 min read

The Secret to Calculating a Positive Loyalty Program ROI

Driving customer loyalty and boosting your revenue at the same time is possible! Measure your success by calculating loyalty program ROI.

Cover for Antavo’s article reviewing the American Eagle rewards program.
Articles by Barbara Kekes-Szabo • June 20, 2024 • 10 min read

American Eagle Outfitters’ Rewards Program: The Real Deal

Reviewing the American Eagle rewards program with an eagle eye. Let’s see how the brand caters to its audience of teens and young adults.

Antavo’s cover about its article on cognitive biases in marketing
Articles by Tamas Oszi • June 13, 2024 • 17 min read

11 Cognitive Biases in Marketing to Boost Customer Retention

Explore 11 different cognitive biases in marketing and bring behavioral science on your side to capture the hearts and minds of customers.

Antavo’s cover for its article about loyalty program problems.
Articles by Zsuzsa Kecsmar • June 6, 2024 • 11 min read

10 Burning Problems With Loyalty Programs You Need to Fix 

If you have one of the 10 problems with loyalty programs listed in this article, then it’s time to course correct and steer towards success!

Cover for Antavo’s article about the GCLR 2024 industry statistics.
Articles by Zsuzsa Kecsmar • May 30, 2024 • 6 min read

Understanding Retail & Lifestyle – New Statistics From GCLR 2024

Explore the statistics behind lifestyle and retail loyalty programs in this insightful article, featuring data from Antavo’s GCLR 2024.

A cover for Antavo’s article about its guest post on loyalty programs in Europe.
Articles by Tamas Oszi • May 16, 2024 • 6 min read

Understanding Loyalty Programs In Europe

Explore the landscape of loyalty programs in Europe with an extensive whitepaper from Mando-Connect and several loyalty program experts.

The cover picture of how gamification can enhance loyalty programs
Guides by Barbara Kekes-Szabo • May 9, 2024 • 18 min read

The Ultimate Guide on Using Gamification in Loyalty Programs

Gamification in loyalty programs is fun: use a prize wheel for a thrilling reward experience, or collect data through treasure hunts.

7 Tips for Memorable Loyalty Program Names
Articles by Jessica Mizerak • May 2, 2024 • 11 min read

7 Tips for Head-Turning Loyalty Program Names

A loyalty program’s name has the power to evoke emotions. Here are 7 smart loyalty program names, plus tips for naming your program.

Bergzeit Loyalty Program
Articles by Tamas Oszi • April 30, 2024 • 6 min read

Bergzeit Loyalty Program: a Reward Program for Athletic-Minded Customers

Find out how the Bergzeit loyalty program, empowered by Antavo, uses activity tracking app integrations to cater to an athletic-minded loyalty community.

The cover image of Antavo's Food And Beverage Loyalty Programs Guide
Guides by Andy Nemes • April 23, 2024 • 20 min read

Loyalty Programs in Grocery & Food and Beverage: A Comprehensive Guide

A deep dive into the world of food & beverage and grocery loyalty programs, sharing key trends and best practices in the 21st century.