In a recent post, we covered the differences between coalition, umbrella and single-brand loyalty programs, and dove deep into the world of umbrella loyalty programs. But what about coalition [...]
The holiday season is on its merry way. Cue the Christmas music, snowflakes and gift wrap services! This is the time of year that calls for decorated storefronts and discounts – anything [...]
An umbrella loyalty program joins several brands under one common rewards program. Here’s how they can help and what to watch out for.
Nearly all of us have seen an email so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… but we had to do it, because that [...]
Intelligent tracking prevention is in town, folks! And with current data policy changes worldwide, changes like this are not going away anytime soon. Back in June at WWDC17, Apple announced that [...]
There’s no doubt: beauty retailers and brands have done an incredible job with loyalty programs. But now that nearly every brand has a rewards program, what can brands do to continue to set [...]
How will the latest news in eCommerce shape online/offline retailers’ loyalty marketing strategy? What innovations and strategic thinking should loyalty programs incorporate? Check out form our [...]
I hear it all the time. “Loyalty programs simply don’t work for consumers of luxury products.” Please pardon me if I sound harsh, but I think that’s just an excuse. A loyalty program can work [...]