Nearly all of us have seen an email so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… but we had to do it, because that [...]
Intelligent tracking prevention is in town, folks! And with current data policy changes worldwide, changes like this are not going away anytime soon. Back in June at WWDC17, Apple announced that [...]
There’s no doubt: beauty retailers and brands have done an incredible job with loyalty programs. But now that nearly every brand has a rewards program, what can brands do to continue to set [...]
How will the latest news in eCommerce shape online/offline retailers’ loyalty marketing strategy? What innovations and strategic thinking should loyalty programs incorporate? Check out form our [...]
I hear it all the time. “Loyalty programs simply don’t work for consumers of luxury products.” Please pardon me if I sound harsh, but I think that’s just an excuse. A loyalty program can work [...]
We all know when it’s done right, loyalty programs are great for retail businesses – and also for their customers. But a true online retail professional is never pleased just by the word [...]
I know this scene really well. We have a Skype call with one of our clients, who is the marketing manager at an online retailer. She is constantly working on new email marketing workflows, [...]
56% of shoppers leave loyalty programs because of irrelevant offers. How to overcome this challenge? Build a value-orientated loyalty program. Here’s how.