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Loyalty
Programs for eCommerce

Standing Out in a Market
Dominated by Discounts
The world of eCommerce is defined by high purchase frequency and a lot of digital noise, thanks to fierce competition. With a loyalty program, companies can teach customers to follow their hearts instead of the markdown, and generate true brand loyalty.
Standing Out in a Market
Dominated by Discounts
The world of eCommerce is defined by high purchase frequency and a lot of digital noise, thanks to fierce competition. With a loyalty program, companies can teach customers to follow their hearts instead of the markdown, and generate true brand loyalty.
Challenges

Challenges in the
eCommerce Industry

Discounts aren’t enough to maintain attention
Bigger competitors can easily outbid you with bigger coupons, unless you offer customers additional value.
Fear
of Amazon
Standing up to Amazon or AliExpress is only possible with loyal customers who choose you no matter what.
Customers want
engagement
eCommerce customers can be loyal, but you need to give them a reason to stay in touch with your brand on a regular basis.
Let us help you stand out!
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solution

Key Features for the
eCommerce Industry

Exciting rewards

Encourage customers to become invested in shopping at your online store with a thrilling reward catalog with a wide variety of incentives.

Loyalty logic with tiers, points, perks and benefits

Spice up the loyalty journey with a memorable loyalty currency name, multiple tier levels, bonus perks, or a combination thereof.

Non-transactional touchpoints

Give customers a reason to log back in or use your mobile app by engaging them outside of the buying cycle.

Existing benefits reinvented for members

Provide valuable incentives such as free shipping and extended returns based on membership status, so customers will be encouraged to take action.

Gamification

Change customer behavior with badges, monthly challenges, social media contests and sweepstakes.

Customer profiling

Incentivized profiling helps you learn about customers’ interests and product preferences, which supports personalization.

VIP Clubs

Create a sense of exclusivity by setting up niche communities within your loyalty program, which offer members-only benefits.

Seamless connection for physical stores

Bridge the gap between your online and in-store presence with an omnichannel loyalty solution.

solution

Key Features for the eCommerce Industry

Exciting rewards

Encourage customers to become invested in shopping at your online store with a thrilling reward catalog with a wide variety of incentives.

Loyalty logic with tiers, points, perks and benefits

Spice up the loyalty journey with a memorable loyalty currency name, multiple tier levels, bonus perks, or a combination thereof.

Non-transactional touchpoints

Give customers a reason to log back in or use your mobile app by engaging them outside of the buying cycle.

Existing benefits reinvented for members

Provide valuable incentives such as free shipping and extended returns based on membership status, so customers will be encouraged to take action.

Gamification

Change customer behavior with badges, monthly challenges, social media contests and sweepstakes.

Customer profiling

Incentivized profiling helps you learn about customers’ interests and product preferences, which supports personalization.

VIP Clubs

Create a sense of exclusivity by setting up niche communities within your loyalty program, which offer members-only benefits.

Seamless connection for physical stores

Bridge the gap between your online and in-store presence with an omnichannel loyalty solution.

Discover more
of the possibilities
Book a demo

case study

An Award-Winning Loyalty Program

Nicola Antonelli
CMO, LuisaViaRoma

“We have been working with Antavo for years now and we were able to build a successful loyalty program, that today counts members from all over the world. We were able to add different kind of contents to the Privilege Program, such as international luxury experiences, in order to engage our customers and offer them something unique, that they cannot find at any other luxury fashion e-commerce.”

LVR Privilege

59% uplift in retention and a
€16m increase in revenue,

all thanks to a captivating
eCommerce loyalty program

Download case study
use cases

Highlighted Loyalty
Program Use Cases
for eCommerce

Show the value of every product

Displaying the points and bonuses that customers can earn on each product page shows customers the benefits they’ll receive by making a purchase.

Make acquisition easier with referrals

Loyalty programs are ideal tools to incentivize friend referrals, as both parties can receive a benefit.

Capture customer interest with early access

Giving high-tier members early access to upcoming products is a cost-effective and highly desirable benefit.

Boost word-of-mouth with an Instagram contest

Run an Instagram contest and ask members to upload photos to win an exciting reward or loyalty point bonus.

use cases

Highlighted Loyalty Program Use Cases for eCommerce

Show the value of every product

Displaying the points and bonuses that customers can earn on each product page shows customers the benefits they’ll receive by making a purchase.

Make acquisition easier with referrals

Loyalty programs are ideal tools to incentivize friend referrals, as both parties can receive a benefit.

Capture customer interest with early access

Giving high-tier members early access to upcoming products is a cost-effective and highly desirable benefit.

Boost word-of-mouth with an Instagram contest

Run an Instagram contest and ask members to upload photos to win an exciting reward or loyalty point bonus.

Award

eCommerce Awards for Excellence

LuisaViaRoma’s LVR Privilege loyalty program won ‘Best Email Marketing Campaign’ alongside Antavo at UK’s most prestigious eCommerce show.

guide

Loyalty Programs
for eCommerce:

A Comprehensive Guide

Whether you’re selling exclusively online or you’re a retailer planning to strengthen your online presence, this guide showcases all the must-have features, technologies and steps necessary for a successful eCommerce loyalty program.

Read the guide
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