Loyalty
Programs for
Fashion

Fight the Discount Culture
and Build Loyalty
Markdowns are extremely popular in fashion, but giving everyone discounts all the time does not foster loyalty, plus they wreak havoc on your margins. Change the customer mindset by offering
members-only benefits like experiential rewards and instant gratification.
Fight the Discount Culture
and Build Loyalty
Markdowns are extremely popular in fashion, but giving everyone discounts all the time does not foster loyalty, plus they wreak havoc on your margins. Change the customer mindset by offering
members-only benefits like experiential rewards and instant gratification.
Challenges

Challenges in the
Fashion Industry

Low
wallet share
Fashion companies need to find a way to encourage people to spend their fashion budget exclusively at their stores.
Constant fear of losing customers
High churn can be avoided with a reward system that allows customers to make progress and return on a daily basis.
Finding a differentiator
is a game-changer
Standing out is only possible with a customer retention tool that engages customers and communicates your brand values.
Let us help you stand out!
Contact us
solution

Key Features for the
Fashion Industry

Mobile Passes as digital loyalty cards

Physical cards are always left, forgotten, at home. Switch to digital cards that are always available on customers’ smartphones. There is no need for customers to install anything!

Send push notifications

Trigger a push notification through the Mobile Wallet to members who are passing by your stores, enticing them to come in and pay a visit.

A fully omnichannel approach

Seamlessly connect your offline, online, and mobile channels, using the omnichannel touchpoints provided by Antavo.

Customized loyalty logic

Find a loyalty program approach that fits your business: choose from earn & burn, a tiers or perks system, or create a hybrid model.

Experiential rewards

Go beyond discounts and instead offer benefits that your audience actually wants. That’s the key to increasing customer lifetime value.

Drive non-transactional activities

Track and incentivize behavior, such as recycling old clothes or wearing products fitted with a smart chip.

Gamification and VIP clubs

Encourage customers to remain engaged by using gamified features and setting up exclusive communities within the program.

For brands selling through retail: Receipt scanning

Reward customers directly for purchasing products through a retailer, using special receipts they can scan to receive instant benefits.

solution

Key Features for the Fashion Industry

Mobile Passes as digital loyalty cards

Physical cards are always left, forgotten, at home. Switch to digital cards that are always available on customers’ smartphones. There is no need for customers to install anything!

Send push notifications

Trigger a push notification through the Mobile Wallet to members who are passing by your stores, enticing them to come in and pay a visit.

A fully omnichannel approach

Seamlessly connect your offline, online, and mobile channels, using the omnichannel touchpoints provided by Antavo.

Customized loyalty logic

Find a loyalty program approach that fits your business: choose from earn & burn, a tiers or perks system, or create a hybrid model.

Experiential rewards

Go beyond discounts and instead offer benefits that your audience actually wants. That’s the key to increasing customer lifetime value.

Drive non-transactional activities

Track and incentivize behavior, such as recycling old clothes or wearing products fitted with a smart chip.

Gamification and VIP clubs

Encourage customers to remain engaged by using gamified features and setting up exclusive communities within the program.

For brands selling through retail: Receipt scanning

Reward customers for purchasing your products, using special receipts that can be scanned to unlock instant benefits.

Discover more
of the possibilities
Book a demo

case study

Special Treatment Through a Loyalty Program

Vanessa Yeo Barger
VP Brand at Love, Bonito

“ Our loyalty program, LBCommunity+ serves as a love letter to our customers, who we affectionately refer to as our #LBCommunity. Listening and responding to our customer’s needs to become part of our community and enjoy engaging content and perks is what Love, Bonito believes in and we are thrilled with the ability to adapt the LBCommunity+ Loyalty program to the changing and growing expectations of our customers.”

Love, Bonito

An exclusive and
community-driven

reward experience
from Singapore

Download case study
use cases

Highlighted Loyalty
Program Use Cases
for Fashion

Stand out with your values, and incentivize customers to share them

Do you have an eco-conscious brand? Reward members who bring back used textiles with points, badges or other benefits.

Harness the power of gamification to offer addictive experiences

Organize in-store treasure hunts to increase footfall, integrate loyalty with your mobile app, and run customer challenges: the possibilities are endless.

Supercharge personalization

Motivate members to share their preferences and other personal information to help you provide relevant offers to your audience.

use cases

Highlighted Loyalty Program Use Cases for Fashion

Stand out with your values, and incentivize customers to share them

Do you have an eco-conscious brand? Reward members who bring back used textiles with points, badges or other benefits.

Harness the power of gamification to offer addictive experiences

Encourage customers to explore your store with treasure hunts, and let shoppers redeem store-exclusive rewards with a Prize Wheel.

Supercharge personalization

Whenever a customer walks by your store, trigger a notification about a special deal or simply remind them to come in!

Award

Drapers
Digital Festival

Antavo won in the “Best Digital Customer Engagement & Retention Strategy” category with a shared case study with LuisaViaRoma, proving the capability of the loyalty program solution and the flexibility of LVR’s customer engagement strategy.

Glossy
Awards Europe

Antavo won a third trophy with the success of the Italian-born luxury fashion retailer LuisaViaRoma’s loyalty program. This time in the “Best Loyalty Program” category.

Antavo on
The Global
Fashion Stage:

Antavo's CCO and Co-founder, Zsuzsa Kecsmar at the British Fashion Council Fashion Forum in 2018, together with Tommy Hilfiger, Avery Baker and Liz Bacelar.

Antavo on
The Global
Fashion Stage:

Antavo's CCO and Co-founder, Zsuzsa Kecsmar at the British Fashion Council Fashion Forum in 2018, together with Tommy Hilfiger, Avery Baker and Liz Bacelar.

guide

Loyalty Programs
for Fashion:

A Comprehensive Guide

Loyalty programs have long been a staple in the fashion industry, so you’ll need the best solution to stand out. This guide showcases all the must-have features, technologies and steps necessary to build a successful fashion loyalty program.

Read the guide
Partners who trust us
Design element on Antavo's website
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Design element on Antavo's website
Antavo's listing in Gartner.
Antavo's inclusion in Forrester.
Register now
Register now