Q1 Release

Loyalty
Programs
for CPG

Go Beyond Discounts and
Connect with Consumers
The CPG (Consumer Packaged Goods) sector is characterized by intense competition and widespread discount culture. With the right loyalty approach, companies can nurture the right customer behavior, collect valuable data, and establish new touchpoints.
Go Beyond Discounts and
Connect with Consumers
The CPG (Consumer Packaged Goods) sector is characterized by intense competition and widespread discount culture. With the right loyalty approach, companies can nurture the right customer behavior, collect valuable data, and establish new touchpoints.
Challenges

Challenges in the
CPG
Industry

Competition moves
beyond discounts
CPG brands compete for the attention of their customers not just with discounts, but also with high-quality products, excellent customer service, and engaging experiences.
Changing consumer
preferences
Selling through retailers is a barrier to data collection. Coupon codes in the packaging could be the answer, but customers aren't keen on uploading coupon codes.
The rise of D2C and online
marketplaces
The rise of online shopping has drawn prices down in an already price-sensitive climate. An automated, headless loyalty approach can help CPG brands stay competitive.
Let us help you stand out!
Contact us
Design element for the industry solutions webpages.
solution

Key Features for
the CPG Industry

Go omnichannel.

Go omnichannel

Antavo empowers you to use the channel(s) of your choice. With it, you can connect your website, native phone app, email campaigns, and printed media.

Design element for the industry solutions webpages.
Activate product packaging as a touchpoint.

Activate product packaging as a touchpoint

Antavo supports mass-generated coupon codes so you can place them on product packaging to incentivize customers to join the loyalty program.

Design element for the industry solutions webpages.
Build the community.

Build the community

Create recurring challenges and friend referrals, enable reward sharing, incentivize social media share, create social contests, and organize member-only sweepstakes.

Design element for the industry solutions webpages.
Customer profiling.

Customer profiling

Incentivized profiling helps you learn about customers’ interests and their product preferences, which supports personalization by collecting zero and first-party data.

Design element for the industry solutions webpages.
Tailored rewards.

Tailored rewards

Help customers become invested in engaging with your brand by creating a thrilling reward catalog and partner offers that feature a wide variety of incentives.

Design element for the industry solutions webpages.
A/B test your rewards.

A/B test your rewards

Looking to spot even more behavioral patterns? The Workflows Management module in Antavo supports not only segmentation but also A/B testing of rewards.

Design element for the industry solutions webpages.
Tiers, points, perks, and currencies

Tiers, points, perks, and currencies

Enhance the loyalty journey with a memorable loyalty currency name, multiple tier levels, bonus perks, VIP memberships, and exclusive benefits — or a combination of these.

Design element for the industry solutions webpages.
Non-transactional touchpoints.

Non-transactional touchpoints

Give customers a reason to log back in by engaging them with interactive contests and gamified experiences, such as earning badges for activities outside the buying cycle.

Design element for the industry solutions webpages.
Design element for the industry solutions webpages.
solution

Key Features for the CPG Industry

Go omnichannel.

Go omnichannel

Antavo empowers you to use the channel(s) of your choice. With it, you can connect your website, native phone app, email campaigns, and printed media.

Activate product packaging as a touchpoint.

Activate product packaging as a touchpoint

Antavo supports mass-generated coupon codes so you can place them on product packaging to incentivize customers to join the loyalty program.

Build the community.

Build the community

Create recurring challenges and friend referrals, enable reward sharing, incentivize social media share, create social contests, and organize member-only sweepstakes.

Customer profiling.

Customer profiling

Incentivized profiling helps you learn about customers’ interests and their product preferences, which supports personalization by collecting zero and first-party data.

Tailored rewards.

Tailored rewards

Help customers become invested in engaging with your brand by creating a thrilling reward catalog and partner offers that feature a wide variety of incentives.

A/B test your rewards.

A/B test your rewards

Looking to spot even more behavioral patterns? The Workflows Management module in Antavo supports not only segmentation but also A/B testing of rewards.

Tiers, points, perks, and currencies.

Tiers, points, perks, and currencies

Enhance the loyalty journey with a memorable loyalty currency name, multiple tier levels, bonus perks, VIP memberships, and exclusive benefits — or a combination of these.

Non-transactional touchpoints

Non-transactional touchpoints

Give customers a reason to log back in by engaging them with interactive contests and gamified experiences, such as earning badges for activities outside the buying cycle.

Discover more
of the possibilities
Book a demo
Design element for the industry solutions webpages.

worksheet

Start planning the foundations
for your loyalty program

Loyalty Program Concept Worksheet.

Loyalty Program
Concept Worksheet

A comprehensive
worksheet that shows you
the steps for planning a
loyalty program

Download worksheet
Design element for the industry solutions webpages.
use cases

Highlighted Loyalty
Program Use Cases
for CPG Brands

Mass coupon campaigns.

Mass coupon campaigns

Generate large numbers of unique coupon codes and assign various types of rewards to them. Some codes represent a discount, while others are worth bonus points.

Design element for the industry solutions webpages.
Gamified reward experience.

Gamified reward experience

Instead of a fixed benefit, customers who scan a receipt or upload a code get the chance to spin a prize wheel in hopes of winning more points or valuable rewards.

Design element for the industry solutions webpages.
Incentivized surveys

Incentivized surveys

Learn about customers’ favorite products, lifestyles, and shopping habits with surveys. Customers who complete these surveys can earn limited-edition rewards or merch.

Design element for the industry solutions webpages.
Design element for the industry solutions webpages.
use cases

Highlighted Loyalty Program Use Cases for CPG Brands

Mass coupon campaigns.

Mass coupon campaigns

Generate large numbers of unique coupon codes and assign various types of rewards to them. Some codes represent a discount, while others are worth bonus points.

Gamified reward experience.

Gamified reward experience

Instead of a fixed benefit, customers who scan a receipt or upload a code get the chance to spin a prize wheel in hopes of winning more points or valuable rewards.

Supercharge personalization.

Incentivized surveys

Learn about customers’ favorite products, lifestyles, and shopping habits with surveys. Customers who complete these surveys can earn limited-edition rewards or merch.

Design element for the industry solutions webpages.
guide

Loyalty Programs for
CPG Businesses

A Comprehensive Guide

When selling through retailers, loyalty programs can be the bridge between the brand and the customer. This guide showcases all the must-have features, technologies and steps necessary for a successful CPG loyalty program.

Read the guide
Loyalty Programs for CPG Businesses

Ready to start building
your loyalty program?

Book a demo