About Antavo

Antavo offers the market's most advanced AI-powered customer loyalty technology, streamlining the entire loyalty program lifecycle.

The company was founded in London by four Hungarian co-founders, and since 2017, we have been dedicated to transforming customer loyalty for global enterprises such as Skims, KFC, C&A, Notino, and Kathmandu.

Trusted by global brands and businesses

Conquering the global market

After initially specializing in retail, Antavo diversified its service over the years, successfully entering
new industry verticals, such as food & beverage, QSR, travel, hospitality, and shopping malls.

Hospitality

Retail

Image illustrating Antavo's presence in the shopping mall industry.

Shopping Malls

Image illustrating Antavo's presence in the food and beverages industry.

Food & Beverages

Travel

Image illustrating Antavo's presence in the QSR industry.

QSR

Retail

Hospitality

Shopping Malls

Food & Beverages

Travel

QSR

Antavo’s guiding principle is persistence

Ever since its foundation, Antavo has followed an innovative business approach. We focus only on loyalty program technology and we aim to keep being the best in this space. Although we don’t focus on other tech or services, we partner with other third-party businesses who deliver just that.

Antavo is recognized by Gartner, Forrester, and IDC and handles billions of customer loyalty data points every year for the loyalty programs of the world.

Images of the Antavo Team attending different types of events.

Our mission statement

As a product-first company, Antavo aims to be the very best in the business, helping brands around the globe meaningfully connect with their customers.

That's why 64% of our budget goes towards R&D, and we’ve been issuing quarterly product releases since 2018.

Our key values

Ambition to be great

We set out on a journey to be the most powerful AI Loyalty Cloud on the market, and this vision holds true to this every day. But not just that, we also aim to be true thought leaders, shaping the market’s understanding of loyalty programs.

Make progress, not perfection

At Antavo, we prioritize meaningful progress and ongoing innovation over waiting for perfect conditions. Focusing on taking action allows us to keep learning and drive success through iterating our approach.

Win or lose together

Our company celebrates the victories together and learns from our setbacks collectively. We pride ourselves on fostering an environment where team members support each other, no matter which department they work in.

Committed to results

At Antavo, we understand that success is measured by the value we bring to our customers. That’s why we set clear objectives, apply rigorous analytics, and maintain a results-oriented focus to ensure we meet and exceed expectations.

Educating the industry has always been a priority for us

We are proud to be the go-to source for loyalty and marketing-related research. We publish true thought leadership pieces each week on our Loyalty Blog, create downloadable ebooks and worksheets, and publish a large variety of videos.

Our greatest pride is the annually published Global Customer Loyalty Reports, as we continuously monitor and report on trends, attitudes, and developments in the loyalty market.

The voice of the
loyalty industry

Zsuzsa Kecsmar, Antavo’s Chief Strategy Officer and Co-founder, won the Personality of the Year at the International Loyalty Awards. Zsuzsa actively advocates for the loyalty industry through her participation in high-profile events and her contributions to global media outlets such as Sky News or Sifted, and she is very active on LinkedIn - so it’s worth following her.

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Leadership team

Attila Kecsmar

Chief Executive Officer and
Co-founder

Go to LinkedIn

Kathryn Wright

Chief Operating Officer

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Zsuzsa Kecsmar

Chief Strategy Officer and
Co-founder

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Giulia Filoso

VP of GTM

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Andras Taraszovics

Chief Product and Technology Officer

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Eva Bacsi

Global Head of Marketing

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Michelle Ellicott-Taylor

Global Head of Partnerships

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Balazs Nagy

VP of Customer Division

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Miklos Kovacs

Head of Finance

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Investors

Frequently asked questions
about Antavo

What is Antavo?

Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt's Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.

What can brands build with Antavo?

Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.

Who uses Antavo?

Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.

How long has Antavo been around?

Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.

Why do brands switch to Antavo?

Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.

How does Antavo use AI?

Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.

What does Antavo integrate with?

Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.

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About Antavo

Conquering the global market

Antavo’s guiding principle is persistence

Our mission statement