What does a ticket include?

A ticket includes access to the event, food (lunches, dinners and breakfasts) and hotel

What is not included in the ticket?

The ticket doesn't include taxis, flights, visas, extra hotel nights, extra guests, room upgrades, in-room mini bar, food not provided as part of the main event

Antavo Loyalty Days

Programme at
a glance

DAY 1

May 13

Morning

8:30–9:00

Welcome and registration

9:00–9:30

Present and Future of Loyalty Programs
Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo & Philip Shelper, CEO at Loyalty & Reward Co

9:30-10:05

Creating your first loyalty program
Ellen Amadio, Global Head of Digital Marketing at F1 Arcade

10:05-10:40

Following data to revamp your program
Merel Ruijs, Manager CRM Tech ex-PVH

10:40-11:15

Coffee break

11:15–11:55

Scandic Friends: building loyalty beyond brand borders
Lukas Savetun, Product Owner & Insights Manager for Loyalty at Scandic Hotels

11:55–12:35

Engaging with Members outside the Buying Cycle
Lena Büttner, Senior CRM Manager at Bergzeit

12:35–13:35

Lunch

Afternoon

13:35–14:00

Process from Concept to Program Go-live and Success Beyond
Balazs Nagy, VP of Customer Division at Antavo Shariq Ahmed, Head of Customer Success at Antavo

14:00–15:00

Loyalty Programs: The Complete Masterclass - Introduction
Phil Shelper, CEO, Loyalty & Reward Co:

Identifying your loyalty program objectives
Determining the right loyalty program design
Critiquing your loyalty program vs best-practice

15:00–15:30

Break

15:30–16:30

Loyalty Programs: The Complete Masterclass - Psychology & Rewards
Loyalty & Reward Co and Kevin Chamberlain, Director, Enterprise Sales & Partnerships, EMEA Carlton One:

Driving member engagement via loyalty psychology
The critical importance of rewards & benefits

16:30–17:30

Loyalty Programs: The Complete Masterclass - Gamification, Games & Data
Loyalty & Reward Co & Peter Holgate, Deputy Head of Strategy at Havas CX helia:

Driving member engagement with gamification & games
The critical importance of loyalty program differentiation
Best-practice collection and usage of data within loyalty programs

17:30-17:40

Close of the day

Evening

18:30

Multiple dinner and free time options

DAY 2

May 14

Morning

8:30–9:00

Welcome

9:00–9:10

Opening of the day

9:10–10:10

Loyalty Programs: The Complete Masterclass - Technology
Loyalty & Reward Co, Antavo & Marcus Hadfield, Chief Strategy Officer at Apadmi and Kathryn Wright, CCO at Antavo:

Best-practice mobile app usage within loyalty programs
Using AI to revolutionise your loyalty program
Utilising other technology to enhance your loyalty program

10:10–10:40

Loyalty Programs: The Complete Masterclass - Loyalty Marketing
Kate Pay, Loyalty & Reward Co:

Best-practice lifecycle management within loyalty programs
Driving member engagement with targeted promotions
Using your loyalty program to deliver omnichannel personalisation

10:40–11:10

Coffee break

11:10–11:40

Loyalty Programs: The Complete Masterclass - Loyalty Marketing
Phil Shelper, CEO, Loyalty & Reward Co & Simon Mills, Head of Strategic ISV’s at Bloomreach

11:40–12:40

Loyalty Programs: The Complete Masterclass - Commercial Modelling & Fraud Prevention
Loyalty & Reward Co: