Tiered
Loyalty Programs

Progress & Benefit

With a tiered loyalty program, customers gain access to additional benefits by advancing through the ranks. Tiered programs encourage customers to spend and engage more to move up and receive more privileges.

Progress & Benefit

With a tiered loyalty program, customers gain access to additional benefits by advancing through the ranks. Tiered programs encourage customers to spend and engage more to move up and receive more privileges.

The Logic Behind

Tiered Loyalty Programs

The logic behind tiered loyalty programs.
The logic behind tiered loyalty programs.

The Benefits
of Tiered

Loyalty Programs

Desing element for Antavo's loyalty program types' pages.
The benefits of tiered loyalty programs.

Desing element for Antavo's loyalty program types' pages. Add value to status

Tiers are associated with benefits that incrementally increase in value. The higher the tier, the better the benefits and the more exclusive the brand
experience.

Desing element for Antavo's loyalty program types' pages. Establish a long-lasting relationship

Tier-based programs keep customers interested over a longer period of time. Reaching a higher tier level feels like an achievement, which motivates customers to keep ranking up.

Desing element for Antavo's loyalty program types' pages. Create a highly-targeted experience

Segment your customer base more effectively: monitor & analyze member activity and interests. Improve the customer experience and provide highly targeted communication.

Desing element for Antavo's loyalty program types' pages. Behavioral science is on your side

Preventing the loss of something valuable is more important than acquiring new things. That’s why members are just as focused on maintaining their current tier as they are on reaching a higher one.

Desing element for Antavo's loyalty program types' pages. Stand out from the competition

Distinguish your customer experience from your competitors’ with high-tier benefits. The amount of effort required to obtain top tier benefits discourages high spenders from switching.

Tiered Loyalty
Program Examples

Tiers based on points

Customers advance through the ranks by
making purchases and completing certain
engagement actions, e.g. social shares, referrals,
or product reviews. Customers earn a specific
amount of points for each engagement.

Best fit for:

Fashion & Lifestyle, Beauty, Athleisure, Home decor

Tiered loyalty program examples - Tiers based on points.
Tiered loyalty program examples - Tiers based on points, the benefits.

Tiers based on spend

Customers reach new levels by spending more:
every tier corresponds to a specific spend
milestone. However, using tiers based on spend
limits the number of engagement touchpoints have with the brand.

Best fit for:

Luxury brands and retailers

Tiered loyalty program examples - Tiers based on spend.

Who is it for?

Desing element for Antavo's loyalty program types' pages. Desing element for Antavo's loyalty program types' pages.
Tiered loyalty programs are for companies with longer decision times and higher order values.

Companies with longer decision times and higher order values

Tiered loyalty programs are for brands and retailers that want to highlight shared beliefs with their customers.

Brands and retailers that want to highlight shared beliefs with their customers

Tiered loyalty programs are for brands positioned around high-quality shopping experience.

Brands positioned around a high-quality shopping experience

Partners who trust us
Design element on Antavo's website
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Design element on Antavo's website
Antavo's listing in Gartner.
Antavo's inclusion in Forrester.