Tiered
Loyalty Programs

Progress & Benefit

With a tiered loyalty program, customers gain access to additional benefits by advancing through the ranks. Tiered programs encourage customers to spend and engage more to move up and receive more privileges.

Progress & Benefit

With a tiered loyalty program, customers gain access to additional benefits by advancing through the ranks. Tiered programs encourage customers to spend and engage more to move up and receive more privileges.

The Logic Behind

Tiered Loyalty Programs

The Benefits
of Tiered

Loyalty Programs

Add value to status

Tiers are associated with benefits that incrementally increase in value. The higher the tier, the better the benefits and the more exclusive the brand
experience.

Establish a long-lasting relationship

Tier-based programs keep customers interested over a longer period of time. Reaching a higher tier level feels like an achievement, which motivates customers to keep ranking up.

Create a highly-targeted experience

Segment your customer base more effectively: monitor & analyze member activity and interests. Improve the customer experience and provide highly targeted communication.

Behavioral science is on your side

Preventing the loss of something valuable is more important than acquiring new things. That’s why members are just as focused on maintaining their current tier as they are on reaching a higher one.

Stand out from the competition

Distinguish your customer experience from your competitors’ with high-tier benefits. The amount of effort required to obtain top tier benefits discourages high spenders from switching.

Tiered Loyalty
Program Examples

Tiers based on points

Customers advance through the ranks by
making purchases and completing certain
engagement actions, e.g. social shares, referrals,
or product reviews. Customers earn a specific
amount of points for each engagement.

Best fit for:

Fashion & Lifestyle, Beauty, Athleisure, Home decor

Tiers based on spend

Customers reach new levels by spending more:
every tier corresponds to a specific spend
milestone. However, using tiers based on spend
limits the number of engagement touchpoints have
with the brand.

Best fit for:

Luxury brands and retailers

Who is it for?

Companies with longer decision times and higher order values

Brands and retailers that want to highlight shared beliefs with their customers

Brands positioned around a high-quality shopping experience

Partners who trust us
Design element on Antavo's website
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Design element on Antavo's website
Antavo's listing in Gartner.
Antavo's inclusion in Forrester.
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