Ice White

Product Release

Q4 ‘18

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Ice White Winter 2018 Product Release: Making Marketers’ Job Easier

December 17, 2018

In the world of fashion and retail, there’s fierce competition to attract new shoppers. Now maintaining customers’ attention through the buying cycle is becoming more difficult. Reacting to shifting trends is vital, but can make personalizing your retention strategy a daunting task.

We aim to offer a solution with our Ice White Winter Release, which simplifies the working lives of everyone involved in customer retention.

Headshot of Attila Kovacs, Product Director of Antavo

Attila Kovacs
Product Director of Antavo

“To establish a close and personal relationship with customers, CRM teams and marketers need a solution that allows them to focus on creativity. I believe our latest release does just that.”


Customize the loyalty program effortlessly and efficiently


Enjoy more freedom when personalizing customer retention campaigns


Gain a better understanding of how the product works

Customer experience automation.

Customer Experience Automation

This feature lets you quickly create the right experience for customers without the help of the IT Team.

A/B testing reward experience.

A/B Testing Reward Experience

A/B testing helps you identify what kind of incentives work best with your audience.

New platform UX.

New Platform UX

We simplified the implementation process, freeing up extra time slots for CRM managers to launch a loyalty campaign.

Tiers based on spend - loyalty programs without points.

Tiers Based on Spend – Loyalty Programs Without Points

Tier-based loyalty works better with affluent buyers, but you can still have points in your program.

Surprise & Delight Mechanism.

Surprise & Delight Mechanism

Buyers are drawn to mystery and discovery. Implementing hidden rewards motivates them to interact more with your brand.

Rewards galleries.

Reward Galleries

Make your rewards feel more real and motivating by visually showcasing your incentives from as many angles as you wish.

Verifying product reviews.

Verifying Product Reviews

This feature helps you ensure your reviews are trustworthy and come only from customers who have purchased the product.

Progress tracking for challenges.

Progress Tracking for Challenges

A challenge is a series of actions you want your customers to take. Show members their progress visually for motivation.