Loyalty Blog

Cover for Antavo’s article on the difference between horizontal and vertical marketing technology
Articles by Zsuzsa Kecsmar • March 13, 2025 • 6 min read

The Difference Between Horizontal and Vertical Marketing Technology and How You Should Choose

Discover the key differences between horizontal and vertical marketing technology. Build a composable architecture with vertical players

Cover for Antavo’s article reviewing the Boots loyalty program
Articles by Zsuzsa Kecsmar • March 12, 2025 • 6 min read

Loyalty Program Review: Boots and How They Succeeded and How They Could Improve

Boots loyalty program review: Uncover the Boots Advantage Card’s success, how it fosters customer loyalty, and areas for for improvement.

Cover for Antavo’s article on building Loyalty Programs with Composable Architecture
Articles by Andras Taraszovics • March 11, 2025 • 10 min read

Building Loyalty Programs with Composable Architecture: Benefits, Comparisons, and Future Trends

Explore how loyalty programs with composable architecture enable flexibility, seamless integration, and future-proof innovation.

Cover for Antavo’s article on keeping a loyalty program fresh
Articles by Sara Arecco • February 27, 2025 • 7 min read

7 Tips for Keeping Your Loyalty Program Fresh and Never Boring

7 practical tips for keeping your loyalty program fresh, retaining loyalty members’ attention, driving engagement, and improving your concept.

The cover image for Antavo’s Q1/2025 Product Release article
Releases by Andras Taraszovics • February 20, 2025 • 2 min read

Q1/2025 Product Release: Points Pooling, Family Accounts, and Community Building Via “Clubs”

Antavo’s Q1/2025 product release opens the door for community-building in loyalty programs with features such as points pooling and family accounts.

Antavo’s cover for its article about regional GCLR 2025 stats
Articles by Zsuzsa Kecsmar • January 29, 2025 • 5 min read

Understanding Regional Loyalty Trends – GCLR 2025

Check out the 500+ regional loyalty program statistics from Antavo’s GCLR 2025 – it shows how each country stands regarding loyalty trends.

Antavo’s Cover for its article about the Global Customer Loyalty Report 2025
Articles by Tamas Oszi • January 23, 2025 • 6 min read

Loyalty Program Trends: Global Customer Loyalty Report 2025

The wait is over! Antavo’s Global Customer Loyalty Report 2025 is here. Check out the key stats in this summary article.

Cover for Antavo’s article on loyalty program visibility
Articles by Sara Arecco • January 9, 2025 • 8 min read

8+1 Tips for Making Your Loyalty Program Visible and Attracting New Members

8 + 1 tips to attract new members and empower loyalty program visibility. Revitalize loyalty program engagement both online and offline.

Marriott Hotel Loyalty Program: The Gold Standard for Experience
Reviews by Jessica Mizerak • December 28, 2024 • 11 min read

Marriott Hotel Loyalty Program Review: The Gold Standard for Experience

Explore our in-depth review of the Marriott Bonvoy loyalty program, gain expert insight into innovative hospitality loyalty features

Antavo’s cover for its article about Black Friday loyalty program strategies.
Articles by Zsuzsanna Ban • November 7, 2024 • 10 min read

The Best Black Friday Loyalty Program Strategies for 2024

Black Friday 2024 is almost here, so we are sharing the best Black Friday loyalty program strategies that businesses can use to gain an edge.

The cover image of Antavo's Jewelry Loyalty Programs
Guides by Zsuzsa Kecsmar • October 31, 2024 • 17 min read

Jewelry Loyalty Programs: A Comprehensive Guide

Dive deep into the next-gen loyalty program strategies that ensure a high performance and high KPI for jewelry loyalty programs.

The cover image for Antavo’s Keynote 2024
Releases by Attila Kecsmar • October 16, 2024 • 1 min read

Antavo Keynote 2024: Introducing the Loyalty Planner & Timi AI

In this day and age, trying to get the whole implementation process right is the biggest challenge loyalty managers face. That’s because all the stakeholders, from brands to agencies, system integrators and tech providers struggle to speak the same language.