Loyalty Blog

The cover image for Antavo’s article on why word-of-mouth marketing is still important in 2024
Articles by Zsuzsanna Ban • February 1, 2024 • 13 min read

Why Is Word-of-Mouth Marketing Still Important in 2024?

Word-of-mouth marketing helps you build trust and harness cost-effective promotion. Learn about the power of social connectivity in 2024.

B2B Loyalty Programs: A Comprehensive Guide (2021)
Guides by Andy Nemes • January 30, 2024 • 13 min read

B2B Loyalty Programs: A Comprehensive Guide

B2B loyalty programs are just as powerful as their B2C counterparts. You just need to use a different approach. We show you how to make it work.

Antavo’s cover for its article summarizing the Global Customer Loyalty Report 2024
Articles by Tamas Oszi • January 25, 2024 • 5 min read

Loyalty Program Trends: Global Customer Loyalty Report 2024

Antavo’s Global Customer Loyalty Report 2024 is finally out. Get a glimpse of the most important statistics from this summary article.

The cover image for Antavo’s guide about department store loyalty programs.
Guides by Sheila Power • January 23, 2024 • 18 min read

Department Store Loyalty Programs: A Comprehensive Guide

Department store loyalty programs should go the extra mile with the latest loyalty technology to meet modern customers’ needs. Find out how!

Antavo’s cover for the sportswear loyalty programs guide without text..
Guides by Zsuzsa Kecsmar • January 16, 2024 • 22 min read

Sportswear Loyalty Programs: A Comprehensive Guide

Tap into your customers’ athletic lifestyle to connect with them. Here are 10 strategies for effective sportswear loyalty programs.

Antavo’s cover for its article about loyalty program replatforming
Articles by Timi Garai • January 11, 2024 • 9 min read

Loyalty Program Replatforming: How to Evolve From Legacy Tech

Legacy loyalty tech is getting outdated. Instead of patching old systems, businesses should consider loyalty program replatforming.

Antavo’s cover for its guide about CPG loyalty programs.
Guides by Zsuzsa Kecsmar • January 9, 2024 • 18 min read

FMCG & CPG Loyalty Programs: A Comprehensive Guide

Whether you launch an FMCG or a CPG loyalty program, you’ll need custom-tailored loyalty features and technologies to rise above the challenges.

Antavo’s cover for its guide about restaurant loyalty programs.
Guides by Timi Garai • January 2, 2024 • 19 min read

7 Secret Ingredients All Restaurant Loyalty Programs Need

By analyzing the best fast food and restaurant loyalty programs, you can learn the secret ingredients for a revenue-boosting rewards program.

The cover image of Antavo's Luxury Fashion Loyalty Programs Guide
Guides by Zsuzsa Kecsmar • December 19, 2023 • 13 min read

Luxury Fashion Loyalty Programs: A Comprehensive Guide

Loyalty programs can work for luxury fashion, too – just change the perspective. Motivate customers with personalized offers, tiered rewards and mystery perks.

The cover image for Antavo’s article on why choosing the right loyalty program app is the key to success
Articles by Zsuzsanna Ban • December 14, 2023 • 12 min read

Why the Right Loyalty Program App Is the Key to Success

A loyalty program app unlocks countless possibilities for eCommerce brands and brick-and-mortar retailers to engage the modern customer. Find out how!

The cover image of Antavo's Telecommunication Loyalty Programs
Guides by Andy Nemes • December 12, 2023 • 15 min read

Telecommunication Loyalty Programs: A Comprehensive Guide

The telecom industry is characterized by a lack of customer interaction and personalization. How can a loyalty program solve these issues?

Antavo’s cover for its article about the GetPlus loyalty program.
Articles by Tamas Oszi • November 30, 2023 • 5 min read

GetPlus Loyalty Program: Coalition Experience With 500+ Stores

Discover how Antavo’s technology helped the GetPlus loyalty program create a multi-brand reward program that grew customer lifetime value.