As an avid reader of the State of Fashion report, I noticed a recurring theme that was brought up in both the 2018 and the 2019 forecasts: the rise of [...]
You are lucky if you are part of the CRM team! It’s your privilege to translate your company’s marketing message to the language that your customer understands, likes and looks [...]
There is a new trend emerging in the retail world that’s shaking the industry to its core: customers want superior experiences and not just discounts. Many companies struggle to build [...]
What is the psychology behind tiered customer loyalty programs? Why they work and how can they increase customer loyalty? Find the answers in this blog post.
The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their [...]
If you would ask any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my [...]