Customer lifetime value. CLV. Lifetime customer value. People call this metric by many names, but they all mean the same thing: the predicted net profit of the entire relationship with [...]
What is the psychology behind tiered customer loyalty programs? Why they work and how can they increase customer loyalty? Find the answers in this blog post.
Incentivizing the right behavior is the cornerstone of customer retention. But with so much noise on the market, it is difficult to stand out. Companies—especially enterprises—require a solution that is [...]
Discover Antavo’s Definitive Guide to Creating a Customer Loyalty program, detailing every aspect you should know to have a successful program.
I’ve always found customer loyalty to be an interesting topic. Have loyalty programs become less popular in recent years? Or have customers’ expectations changed, rather than their willingness to form [...]
At the moment, demand for petrol products is still going strong, but there’s change on the horizon, threatening the status quo between drivers and forecourts. Fuel retailers need to focus [...]
If your brand specializes in luxury products, the following may sound familiar: most of your customers come in during the holiday season, only to disappear for years, giving your CRM [...]