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Earn
& Burn

Loyalty Programs

Reward Redemption

In this traditional approach to loyalty, customers earn points for the money they spend. These programs encourage customers to keep purchasing in order to reach new rewards.

Reward Redemption

In this traditional approach to loyalty, customers earn points for the money they spend. These programs encourage customers to keep purchasing in order to reach new rewards.

The Logic Behind

Earn & Burn Loyalty Programs

The Benefits of Earn & Burn
Loyalty Programs

Fast implementation

Earn & Burn loyalty programs treat all customers equally, so there’s no need for further segmentation. When only purchases are rewarded, implementation is quick and simple.

Convenient & easy to budget

Earn & Burn programs are easily integrated because the rate of reward redemption is limited by the available loyalty currency. Plus, it’s less expensive than a discount system.

High perceived value

Customers view these programs as great deals, even though the reward has a higher perceived value than its actual cost. In addition, unspent points help brands to save additional money.

Ease of use

The rule for earn & burn is pretty straightforward: rack up the currency and redeem it. This simplicity allows customers to quickly grasp the system and start earning points.

Incentivized customer identification

Since both online and in-store purchases are rewarded, customers are required to identify themselves – either by signing up or by showing their loyalty card.

Earn & Burn

Program Examples

Frequency Loyalty Program

Customers can unlock rewards by completing
a series of purchases or reaching a specific
milestone. In many cases, this incentive is a
free product or one-time service.

Best fit for:

Services, Hospitality

Points-based Loyalty Program

Points are acquired through purchases (or other
engagement actions) and can be exchanged for
rewards. Earn 1 point for each €1 spent. For every
10 points receive a €1 discount to use on your next
purchase.

Best fit for:

Electronics, Groceries, General retailers

Earn & Burn

Program Examples

Frequency Loyalty Program

Customers can unlock rewards by completing
a series of purchases or reaching a specific
milestone. In many cases, this incentive is a
free product or one-time service.

Best fit for:

Services, Hospitality

Points-based Loyalty Program

Points are acquired through purchases (or other
engagement actions) and can be exchanged for
rewards. Earn 1 point for each €1 spent. For every
10 points receive a €1 discount to use on your next
purchase.

Best fit for:

Electronics, Groceries, General retailers

Who is it for?

Companies with high purchase frequency and fast purchase decisions

Brands and retailers selling commodities

Brands competing on value for money

Partners who trust us

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