Earn
& Burn

Loyalty Programs

Reward Redemption

In this traditional approach to loyalty, customers earn points for the money they spend. These programs encourage customers to keep purchasing in order to reach new rewards.

Reward Redemption

In this traditional approach to loyalty, customers earn points for the money they spend. These programs encourage customers to keep purchasing in order to reach new rewards.

The Logic Behind

Earn & Burn Loyalty Programs

The logic behind earn & burn loyalty programs.
The logic behind earn & burn loyalty programs.

The Benefits of Earn & Burn
Loyalty Programs

Desing element for Antavo's loyalty program types' pages.
The benefits of earn & burn loyalty programs.

Desing element for Antavo's loyalty program types' pages. Fast implementation

Earn & Burn loyalty programs treat all customers equally, so there’s no need for further segmentation. When only purchases are rewarded, implementation is quick and simple.

Desing element for Antavo's loyalty program types' pages. Convenient & easy to budget

Earn & Burn programs are easily integrated because the rate of reward redemption is limited by the available loyalty currency. Plus, it’s less expensive than a discount system.

Desing element for Antavo's loyalty program types' pages. High perceived value

Customers view these programs as great deals, even though the reward has a higher perceived value than its actual cost. In addition, unspent points help brands to save additional money.

Desing element for Antavo's loyalty program types' pages. Ease of use

The rule for earn & burn is pretty straightforward: rack up the currency and redeem it. This simplicity allows customers to quickly grasp the system and start earning points.

Desing element for Antavo's loyalty program types' pages. Incentivized customer identification

Since both online and in-store purchases are rewarded, customers are required to identify themselves – either by signing up or by showing their loyalty card.

Earn & Burn

Program Examples

Frequency Loyalty Program

Customers can unlock rewards by completing
a series of purchases or reaching a specific
milestone. In many cases, this incentive is a
free product or one-time service.

Best fit for:

Services, Hospitality

Earn & Burn loyalty program example - Frequency loyalty program
Earn & Burn loyalty program example - Frequency loyalty program, congratulating notification.

Points-based Loyalty Program

Points are acquired through purchases (or other
engagement actions) and can be exchanged for
rewards. Earn 1 point for each €1 spent. For every
10 points receive a €1 discount to use on your next
purchase.

Best fit for:

Electronics, Groceries, General retailers

Earn & Burn loyalty program example - Points-based loyalty program.

Who is it for?

Desing element for Antavo's loyalty program types' pages. Desing element for Antavo's loyalty program types' pages.
Earn & burn loyalty programs are for companies with high purchase frequency and fast purchase decisions.

Companies with high purchase frequency and fast purchase decisions

Earn & burn loyalty programs are for brands and retailers selling commodities.

Brands and retailers selling commodities

Earn & burn loyalty programs are for brands competing on value for money.

Brands competing on value for money

Partners who trust us
Design element on Antavo's website
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Design element on Antavo's website
Antavo's listing in Gartner.
Antavo's inclusion in Forrester.