The Success of Benefit Loves
Capturing Member’s Hearts With Personalisation

Get a glimpse into the glamorous world of Benefit Loves, the loyalty program of
Benefit Cosmetics. As a mobile-first reward program, Benefit Loves captured
the hearts of everyone, and even won an award for its outstanding concept.
Main image on the Benefit Cosmetics case study landing page.
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Supported by Antavo’s technology, the program of Benefit Cosmetics utilises custom-tailored content and a dynamic array of gamification elements including rewards, surveys, challenges, prize wheels, and product reviews.

Loyalty Program
Results

20.3k+

members enrolled in the
first 9 months

80%

of engagement comes
from members who are
20-30 years old

50%

of members participated in
the Bene-BFFs challenge

An Award-Winning
Case Study

Retail Systems Awards 2024 Winner Mobile Innovation of the Year

“Mobile Innovation of the Year”

Headshot of Sarah Harbon
Quotation regarding Antavo
Sarah Harbon
General Manager, Benefit Cosmetics UK & Ireland
“Benefit was built on the belief that beauty should be fun and make everybody feel good, creating a beauty community for all. This is why we wanted a platform provider like Antavo that was flexible and enabled plenty of exclusive and engaging features for everyone. With their help, every interaction for our program members invites them to have fun and inject bursts of joy.”
Headshot of Sarah Harbon
Quotation regarding Antavo
Sarah Harbon
General Manager, Benefit Cosmetics UK & Ireland
Design element on Antavo's website
“Benefit was built on the belief that beauty should be fun and make everybody feel good, creating a beauty community for all. This is why we wanted a platform provider like Antavo that was flexible and enabled plenty of exclusive and engaging features for everyone. With their help, every interaction for our program members invites them to have fun and inject bursts of joy.”
Design element on Antavo's website
Technologies and agencies
powering the loyalty program:
The loyalty technology platform provides in-depth gamification and rewards modules.
The marketing automation platform of Bloomreach facilitates seamless data exchange.

Discover how Antavo’s technology
helped Benefit Cosmetics build an
award-winning loyalty program
with personalisation and
gamification.

Antavo's case study for Benefit Cosmetics Loyalty Programs.

Download the Benefit Cosmetics Case Study