Report ‘24

Loyalty
Programs
for
Fuel Retailers

Preparing for the Future
by Fostering Customer Loyalty
The landscape of fuel retail is about to face rapid changes, as companies will be forced to invest in electric charging stations and turn forecourts into retail stations. Today, the best thing you can do is deliver a value proposition based on travel, using a loyalty program.
Preparing for the Future
by Fostering Customer Loyalty
The landscape of fuel retail is about to face rapid changes, as companies will be forced to invest in electric charging stations and turn forecourts into retail stations. Today, the best thing you can do is deliver a value proposition based on travel, using a loyalty program.
Challenges

Challenges in the
Fuel Retail Industry

Trapped in a coalition program
Umbrella loyalty structures have their benefits, but launching a standalone reward program offers more freedom.
Outdated programs and disinterested members
Earning points with physical cards rarely feels engaging, so companies have to liven things up with a digital solution.
Lack of customer information
Customers won’t share their personal data without an incentive, which is why a rewards system is the best way to personalization.
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Design element for the industry solutions webpages.
solution

Key Features for
the Fuel Retail
Industry

Mobile Passes as digital loyalty cards.

Mobile Passes as digital loyalty cards

Instead of physical cards, switch to digital passes, which are always available on customers’ phones. There is no need for customers to install anything!

Design element for the industry solutions webpages.
Send push notifications.

Send push notifications

Thanks to virtual loyalty cards for native Mobile Wallet apps, you can trigger push notifications when members arrive at the forecourt.

Design element for the industry solutions webpages.
Drive motion through emotion.

Drive motion through emotion

Implement a reward system that goes beyond discounts. Instead, use incentives to build strong brand love.

Design element for the industry solutions webpages.
Loyalty tiers.

Loyalty tiers

Design a ladder system where drivers rank up based on the frequency of their visits or overall spending volume.

Design element for the industry solutions webpages.
Omnichannel loyalty approach.

Omnichannel loyalty approach

Ensure the loyalty program is available at the forecourts, via POS technology, and is seamlessly embedded into your native app.

Design element for the industry solutions webpages.
Advanced Geolocation.

Advanced Geolocation

Understand driving patterns and trigger personalized offers to raise awareness for nearby stations.

Design element for the industry solutions webpages.
Gamification.

Gamification

Collect information about people’s driving habits and change their behavior via gamification modules like quizzes, challenges and contests.

Design element for the industry solutions webpages.
VIP Clubs.

VIP Clubs

Allow customers to spend their points to enter niche communities that offer members-only benefits.

Design element for the industry solutions webpages.
Design element for the industry solutions webpages.
solution

Key Features for the Fuel Retail Industry

Mobile Passes as digital loyalty cards.

Mobile Passes as digital loyalty cards

Instead of physical cards, switch to digital passes, which are always available on customers’ phones. There is no need for customers to install anything!

Send push notifications.

Send push notifications

Thanks to virtual loyalty cards for native Mobile Wallet apps, you can trigger push notifications when members arrive at the forecourt.

Drive motion through emotion.

Drive motion through emotion

Implement a reward system that goes beyond discounts. Instead, use incentives to build strong brand love.

Loyalty tiers.

Loyalty tiers

Design a ladder system where drivers rank up based on the frequency of their visits or overall spending volume.

Omnichannel loyalty approach.

Omnichannel loyalty approach

Ensure the loyalty program is available at the forecourts, via POS technology, and is seamlessly embedded into your native app.

Advanced Geolocation.

Advanced Geolocation

Understand driving patterns and trigger personalized offers to raise awareness for nearby stations.

Gamification.

Gamification

Collect information about people’s driving habits and change their behavior via gamification modules like quizzes, challenges and contests.

VIP Clubs.

VIP Clubs

Allow customers to spend their points to enter niche communities that offer members-only benefits.

Discover more
of the possibilities
Book a demo
Design element for the industry solutions webpages.

ebook

Discover the best ideas to reward customers and drive your business goals

The Ultimate Guide to Loyalty Program Rewards ebook.

The Ultimate Guide
to Loyalty Program
Rewards

How to design an
irresistible rewards system
for your loyalty program

Download ebook
Design element for the industry solutions webpages.
use cases

Highlighted Loyalty
Program Use Cases for
Fuel Retail Companies

Learn more about drivers with incentivized profiling.

Learn more about drivers with incentivized profiling

Collect valuable information about customer preferences, likes & dislikes, and driving habits by offering points to members who complete a survey.

Design element for the industry solutions webpages.
Offer relevant information to loyalty members.

Offer relevant information to loyalty members

Send personalized messages to members, such as weather forecast notifications or seasonal tire change reminders.

Design element for the industry solutions webpages.
Offer tiered benefits for convenience fuel station visitors.

Offer tiered benefits for convenience fuel station visitors

Offer free window cleaning to upper-tier members. This is an offer they can redeem simply by having their mobile pass scanned at the fuel station.

Design element for the industry solutions webpages.
Design element for the industry solutions webpages.
use cases

Highlighted Loyalty Program Use Cases for Fuel Retail Companies

Learn more about drivers with incentivized profiling.

Learn more about drivers with incentivized profiling

Collect valuable information about customer preferences, likes & dislikes, and driving habits by offering points to members who complete a survey.

Offer relevant information to loyalty members.

Offer relevant information to loyalty members

Send personalized messages to members, such as weather forecast notifications or seasonal tire change reminders.

Offer tiered benefits for convenience fuel station visitors.

Offer tiered benefits for convenience fuel station visitors

Offer free window cleaning to upper-tier members. This is an offer they can redeem simply by having their mobile pass scanned at the fuel station.

Design element for the industry solutions webpages.
guide

Loyalty Programs for
Fuel Retailers

A Comprehensive Guide

With the right sentiment and a proper list of loyalty program features, fuel retailers can bring customer loyalty to a new level. This guide showcases all the must-have features, technologies and steps necessary for a successful fuel retailer loyalty program.

Read the guide
Loyalty programs for fuel retailers.

Ready to start building
your loyalty program?

Book a demo