Omnichannel marketing, an effective way to stand out and deliver consistent, personalized experiences for customers across all channels.

This article features the 5 best ads and analyzes the key factors for their success while providing tips for future ad creation.

This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.

Learn everything there is to know about JoJo Maman Bébé’s groundbreaking new approach to rewarding omnichannel customer engagement.

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.

What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.

Avoid losing millions of dollars in loyalty program rewards by spotting exploiters and insider threats through state-of-the-art fraud detection.

Explore 11 different cognitive biases in marketing and bring behavioral science on your side to capture the hearts and minds of customers.

Why should customers choose you? Check out these 20 examples on how to speak to customers’ pain points with your value proposition.

Discover industry benchmarks and market opportunities for loyalty programs on three continents with Antavo’s Regional Customer Loyalty Reports.

Trying to navigate the world of the cashback reward program? Our step-by-step guide tells you everything you need to know for a smooth launch.

Level up your loyalty marketing with the latest insights to keep customers coming back. 100% data-backed with 157 customer loyalty statistics.