We’re currently facing turbulent times, with the Coronavirus threatening the lives and livelihoods of people all around the world. The retail and eCommerce world is experiencing a serious disruption, too, [...]
The outbreak of the Coronavirus disease (COVID-19) has hit the globe by storm. People are becoming more anxious by the day, fearing for the safety of themselves and their loved [...]
The current situation might look grim, but we still wish to provide you with some insightful reading material about surprise and delight, customer relationships and birthday rewards, that may come [...]
Many businesses are suffering at the moment due to preventive measures surrounding the Coronavirus. But this won’t last forever: in time, the streets will be filled with joyous crowds, and [...]
Customer lifetime value. CLV. Lifetime customer value. People call this metric by many names, but they all mean the same thing: the predicted net profit of the entire relationship with [...]
I’ve always found customer loyalty to be an interesting topic. Have loyalty programs become less popular in recent years? Or have customers’ expectations changed, rather than their willingness to form [...]
If your brand specializes in luxury products, the following may sound familiar: most of your customers come in during the holiday season, only to disappear for years, giving your CRM [...]