The outbreak of the Coronavirus disease (COVID-19) has hit the globe by storm. People are becoming more anxious by the day, fearing for the safety of themselves and their loved [...]
The current situation might look grim, but we still wish to provide you with some insightful reading material about surprise and delight, customer relationships and birthday rewards, that may come [...]
Customer lifetime value. CLV. Lifetime customer value. People call this metric by many names, but they all mean the same thing: the predicted net profit of the entire relationship with [...]
What is the psychology behind tiered customer loyalty programs? Why they work and how can they increase customer loyalty? Find the answers in this blog post.