How CRM Teams Can Solve the Personalisation Challenge
You are lucky if you are part of the CRM team! It’s your privilege to translate your company’s marketing message to the language that your customer understands, likes and looks [...]
[Customer Loyalty Minutes] Black Friday for Retail – Off With the Discounts!
At Antavo we have one mission statement: helping customers belong to communities, based on shared values. On a practical level it means we help fashion and retail companies to create [...]
Antavo Moves to New Office and Launches Renewed SaaS Product
In the world of retail and fashion, there is no such thing as an ‘end point’ for companies. We are all on a never-ending journey of self-improvement in order to [...]
Fashion Tech Companies: How They Improve Customer Experience?
There is a new trend emerging in the retail world that’s shaking the industry to its core: customers want superior experiences and not just discounts. Many companies struggle to build [...]
ASOS Review: Why It’s a Bad Idea To Scrap Your Loyalty Program
The announcement that ASOS is scrapping its popular loyalty program came out of nowhere, though it quickly became a hot topic in the ecommerce industry. This has prompted me to [...]
Omnichannel Loyalty Program: Reach More Retail Customers
The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their [...]
Loyalty Program Ideas for Mobilising Footwear Customers
Let’s be real: customers aren’t loyal by default. 7 shoppers out of 10 have no clear idea of which store to visit when looking for footwear. This isn’t necessarily a [...]