Loyalty Blog

Antavo’s cover for the sportswear loyalty programs guide without text..
Guides by Zsuzsa Kecsmar • July 26, 2022 • 16 min read

Sportswear Loyalty Programs: A Comprehensive Guide (2022)

Tap into your customers’ athletic lifestyle to connect with them. Here are 9+1 strategies for effective sportswear loyalty programs.

Articles by Tamas Oszi • July 21, 2022 • 8 min read

The 3 Steps to Finding, Recognizing and Retaining a Brand Ambassador

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.

Marriott Hotel Loyalty Program: The Gold Standard for Experience
Reviews by Jessica Mizerak • July 20, 2022 • 12 min read

Marriott Hotel Loyalty Program: The Gold Standard for Experience

The Marriott hotel loyalty program, Bonvoy, sets the standard for experiential loyalty in hospitality. Here’s what the program has to offer.

The cover image of Antavo's experiential marketing article
Articles by Zsuzsa Kecsmar • July 19, 2022 • 12 min read

Experiential Marketing: Creating a Lasting Impression

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.

Reviews by Tamas Oszi • July 15, 2022 • 7 min read

Kellogg’s Rewards Program Review: It’s Grrreat!

We dive deep into the world of loyalty programs and analyze the strengths and weaknesses of Kellogg’s rewards program, the Kellogg’s Family Rewards

Cover image for Antavo’s article on how to engage Gen Z customers with loyalty programs.
Articles by Barbara Kekes-Szabo • July 14, 2022 • 13 min read

7 Loyalty Program Must-Haves to Engage Gen Z Customers

What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.

Articles by Timi Garai • July 13, 2022 • 11 min read

The Secret Ingredient in Succesful Restaurant Loyalty Programs

By analyzing the best fast food and restaurant loyalty programs, you can learn the secret ingredient in a revenue-boosting rewards program.

Cover image for Antavo’s guide on loyalty program strategies in crisis.
Guides by Attila Kecsmar • July 7, 2022 • 16 min read

Loyalty Program Strategies in Times of Crisis: An Ultimate Guide (2022)

Crisis situations change the way customers shop. Let’s see what loyalty program strategies can help brands adapt to challenging times.

Antavo’s cover image for its definitive guide about customer loyalty programs.
Guides by Tamas Oszi • June 30, 2022 • 98 min read

Customer Loyalty Programs: A Definitive Guide With 13 Actionable Steps (2022)

Antavo’s definitive guide on customer loyalty programs shows you what to focus on in order to create a high-performing rewards program.

The cover image for Antavo’s article on collecting first-party data with loyalty programs.
Articles by Tamas Oszi • June 23, 2022 • 9 min read

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Enhance the customer experience by collecting and leveraging zero- and first-party data with your loyalty program. We’ll show you how.

How to Launch a Loyalty Program in China With Solutions Like WeChat Integration
Articles by Zsuzsa Kecsmar • June 22, 2022 • 23 min read

How to Launch a Loyalty Program in China With Solutions Like a WeChat Mini-App

Ready to learn about the best loyalty program practices in China? Discover the trends, strategies and features for success in China.

Antavo’s cover image for its article about fraud detection in loyalty programs
Articles by Tamas Oszi • June 16, 2022 • 8 min read

Detecting and Preventing Loyalty Fraud: Technology Explained

Avoid losing millions of dollars in loyalty program rewards by spotting exploiters and insider threats through state-of-the-art fraud detection.

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