Social proof, also known as social influence, is the psychological and social phenomenon where we imitate the actions of others in order to behave correctly. Ok, that sounded very science-y, [...]
I really love Instagram. It’s like a window to a whole new world, full of inspiration and crazy ideas. It’s also a thriving environment for fashion and lifestyle marketers to [...]
Shoppers love to talk about loyalty programs in beauty. But what exactly makes these programs successful? Find out what it is, and how you can apply it to your store, too!
As an avid reader of the State of Fashion report, I noticed a recurring theme that was brought up in both the 2018 and the 2019 forecasts: the rise of [...]
What is the psychology behind tiered customer loyalty programs? Why they work and how can they increase customer loyalty? Find the answers in this blog post.
If you would ask any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my [...]