Report ‘24

Paid
Loyalty Programs

Premium & Exceptional

In paid loyalty programs, members pay a recurring fee to receive great benefits they can use right away. This is an attractive way to both acquire new customers and establish a stronger relationship with current customers.

Premium & Exceptional

In paid loyalty programs, members pay a recurring fee to receive great benefits they can use right away. This is an attractive way to both acquire new customers and establish a stronger relationship with current customers.

The Logic Behind

Paid Loyalty Programs

The logic behind paid loyalty programs.
The logic behind paid loyalty programs.

The Benefits
of Paid
Loyalty Programs

Desing element for Antavo's loyalty program types' pages.
Antavo's backend image for premium member subscription.

Desing element for Antavo's loyalty program types' pages. Identify your most loyal customers

With an up-front payment, these exclusive programs attract high-quality customers. Only those who are truly dedicated to your brand are willing to pay for premium privileges.

Desing element for Antavo's loyalty program types' pages. Connect at an emotional level

The feeling of being recognized connects customers and your brand on an emotional level. Since they paid a fee, they will want to enjoy the advantages of being a part of the paid program.

Desing element for Antavo's loyalty program types' pages. Drive a higher ROI

Higher purchase frequency, basket size, and brand affinity are all ensured by a paid loyalty program. The initial investment that members make fund these programs.

Desing element for Antavo's loyalty program types' pages. Obtain quality customer data

The data you’ll receive about shopping habits and personal interests can be used to personalize the member experience. Meanwhile, the membership fee can offset higher-value benefits.

Desing element for Antavo's loyalty program types' pages. Keep customers engaged for the long run

Members will be more committed and engage more regularly with your brand, promoting a lower dropout rate.

Paid Loyalty
Program Examples

Financial commitment = Emotional loyalty

Your paid loyalty program will foster emotional commitment by making members feel like true VIPs. Customers want to experience the exclusivity of being part of a select group of engaged customers, so ensure your rewards and benefits are truly worth the investment.

Best fit for:

Fashion, Beauty, Retail

Paid loyalty program example - Financial commitment = emotional loyalty.

More valuable benefits

Offer an optional bonus on top of the default, free system. Now you can give members of the paid program double points for each purchase or offer more valuable birthday rewards.

Best fit for:

eCommerce, Pharmacies, Entertainment, Apparel & Sports

Paid loyalty program example - More valuable benefits.

Who is it for?

Desing element for Antavo's loyalty program types' pages. Desing element for Antavo's loyalty program types' pages.
Paid loyalty programs are for companies competing in a highly-fragmented or undifferentiated market

Companies competing in a highly-fragmented or undifferentiated market

Paid loyalty programs are for brands with exclusivity-driven customers.

Brands wishing to engage exclusivity-driven customers

Paid loyalty programs are for businesses that wish to improve the quality of their audience.

Businesses that wish to improve the quality of their audience

worksheet

Building a Truly
Premium Reward
System

Antavo's Ebook: Rewards Planning Worksheet. Antavo's Ebook: Rewards Planning Worksheet.
Headshot of Timi Garai
Timi Garai
Senior Business Analyst at Antavo
“Coming up with rewards for your loyalty program seems easy at first, but once you sit down and begin brainstorming, you realize a crucial part of the puzzle is missing: concrete guidelines that show you all the possibilities there are. We created this template to help you easily categorize and segment your reward ideas, as well as reminding you to pay attention to important details.“
Antavo's Ebook: Rewards Planning Worksheet.
Rewards Planning Worksheet

Consider the characteristics of
a program that caters to both
customers and influencers.

Download Worksheet