Influencer/
Referral

Loyalty Programs

Trust & Promote

People trust recommendations from their family, friends, and credible influencers more than advertisements. That’s why a referral program is one of the most effective ways to attract customers.

Trust & Promote

People trust recommendations from their family, friends, and credible influencers more than advertisements. That’s why a referral program is one of the most effective ways to attract customers.

The Logic Behind

Influencer/Referral Loyalty Programs

The logic behind influencer & referral loyalty programs.
The logic behind influencer & referral loyalty programs.

The Benefits of
Influencer/Referral

Loyalty Programs

Desing element for Antavo's loyalty program types' pages.
The benefits of influencer / referral.

Desing element for Antavo's loyalty program types' pages. Leverage word-of-mouth

Customers are the best promoters of your products. People are more likely to purchase a product when it is recommended by close friends and family or an authentic influencer.

Desing element for Antavo's loyalty program types' pages. Create relevant relationships

Reward customers for inviting like-minded shoppers to make a purchase in your store. Show how much you value their contribution and let them know they are a key part of your success.

Desing element for Antavo's loyalty program types' pages. Easily track influencer activity

Each influencer receives a unique link, seamlessly integrated for sharing. These links provide companies with insight into who they should reward.

Desing element for Antavo's loyalty program types' pages. Build credibility

Credible influencers usually have a large, engaged audience that brands can tap into to build their reputation and drive sales.

Desing element for Antavo's loyalty program types' pages. Expand your network

When working with new influencers, you might connect with new audiences. Create more meaningful and niche marketing initiatives, and build customer relationships.

Influencer/
Referral Loyalty

Program Examples

Influencer loyalty program

Giving advocates and influencers special treatment helps generate buzz and word-of-mouth around your company. Some of the perks associated with being a brand ambassador can include VIP services, free items, and special discounts.

Best fit for:

Fashion, Hospitality, Beauty, Health & Fitness

Influencer/ referral loyalty program example - Friend referral program.
Influencer/ referral loyalty program example - Friend referral program.

Friend referral program

Customers can unlock rewards by completing certain engagement actions like social shares or referrals. Offering customers discounts and exclusive products motivates them to refer more people from their network. Invited customers can receive exciting incentives when they join, too.

Best fit for:

Services, Fashion, Beauty, Hospitality

Influencer/ referral loyalty program example - Influencer loyalty program.

Who is it for?

Desing element for Antavo's loyalty program types' pages. Desing element for Antavo's loyalty program types' pages.
Influencer/ Referral loyalty programs are for brands looking to expand their customer base.

Brands looking to expand their customer base

Influencer/ Referral loyalty programs are for companies that want to increase word-of-mouth.

Companies that want to increase word-of-mouth

Influencer/ Referral loyalty programs are for brands looking to identify their most devoted customers.

Brands looking to identify their most devoted customers

worksheet

A Good Influencer
Program Starts
With an Idea

Antavo's Ebook: Loyalty Program Concept Worksheet. Antavo's Ebook: Loyalty Program Concept Worksheet.
Headshot of Giulia Filoso
Giulia Filoso
Head of Loyalty Academy at Antavo
“A solid concept is at the heart of any successful loyalty program. Having a strong vision from the very beginning not only makes implementation much quicker and smoother, but also proves valuable for choosing the right loyalty technology provider. In this worksheet, we go over the crucial overarching steps required to create a baseline for your loyalty program, from identifying KPIs to choosing the right program type“
Antavo's Ebook: Loyalty Program Concept Worksheet.
Loyalty Program
Concept Worksheet

Consider the characteristics of
a program that caters to both
customers and influencers.

Download Worksheet