ASOS Review: Why It’s a Bad Idea To Scrap Your Loyalty Program
The announcement that ASOS is scrapping its popular loyalty program came out of nowhere, though it quickly became a hot topic in the ecommerce industry. This has prompted me to [...]
Reaching More Retail Customers With an Effective Omnichannel Loyalty Program
The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their [...]
How to Run a Successful Loyalty Program in Footwear
Let’s be real: customers aren’t loyal by default. 7 shoppers out of 10 have no clear idea which store to visit when looking for footwear. This isn’t necessarily a bad [...]
0% Off for Christmas – Fighting Discount Culture With Better Customer Retention
As the annual holiday dedicated to celebrating peace, love and shopping – also known as Christmas – approaches, retailers are trying their best to fight each other over who has [...]
Do Loyalty Programs Work In Luxury Fashion?
You might think that luxury fashion and loyalty programs are incompatible. Or maybe you feel offering points is a cheap and commercial tactic. (Agreed!) But the truth is that privilege [...]
Antavo Sponsors Innovation in Fashion With e-P Summit 2018
If we have been in touch before, you may already know that we are holding our first invite-only Antavo Morning Seminar in Milan these days. The topic is curating the [...]
How to Launch a Basic Loyalty Program Before Black Friday
Black Friday is right around the corner! For brands looking to capitalize on the influx of new shoppers that drop by for the holidays – and turn them into long-term [...]