The outbreak of the Coronavirus disease (COVID-19) has hit the globe by storm. People are becoming more anxious by the day, fearing for the safety of themselves and their loved [...]
The current situation might look grim, but we still wish to provide you with some insightful reading material about surprise and delight, customer relationships and birthday rewards, that may come [...]
In helping our clients to build their own loyalty programs, we found the following critical parts where costs can shake up your budget.
Many businesses are suffering at the moment due to preventive measures surrounding the Coronavirus. But this won’t last forever: in time, the streets will be filled with joyous crowds, and [...]
Customer lifetime value. CLV. Lifetime customer value. People call this metric by many names, but they all mean the same thing: the predicted net profit of the entire relationship with [...]
I’ve always found customer loyalty to be an interesting topic. Have loyalty programs become less popular in recent years? Or have customers’ expectations changed, rather than their willingness to form [...]
At the moment, demand for petrol products is still going strong, but there’s change on the horizon, threatening the status quo between drivers and forecourts. Fuel retailers need to focus [...]