Do Loyalty Programs Work In Luxury Fashion?
You might think that a luxury brand loyalty program is just a myth. Or maybe you feel offering points is a cheap and commercial tactic. (Agreed!) But the truth is [...]
Achieving Full Omnichannel Experience With a POS Loyalty Program
If you are selling both online and in-store, then creating a great omnichannel experience is probably your top priority. An omni-channel or a POS loyalty program are both great at [...]
[Guide] How to Create an Inspiring Loyalty Program for Athleisure Companies
Why would I need an athleisure loyalty program, you ask. Well, athleisure is absolutely killing it in the fashion industry to the point that Global Industry Analysts Inc. is saying [...]
Instagram Shopping: A 4-Step Guide to the New Social Marketplace
I really love Instagram. It’s like a window to a whole new world, full of inspiration and crazy ideas. It’s also a thriving environment for fashion and lifestyle marketers to [...]
How to Use User-Generated Content to Build Customer Loyalty
Most mature businesses change their focus from customer acquisition towards building customer loyalty and creating relationships with their best shoppers. What better way to build great relationships than by providing [...]
How to Turn Customers From Google Shopping to Regulars?
Google Shopping started in 2012 and has become one of the fastest growing e-commerce platforms. In the last year Google has added many new features to help retailers increase sales [...]
5 Ways to Build Customer Loyalty Among Millennials
If your target customer base includes millennials, it can be tough to get your message across. Here are some tips for communicating your brand and products effectively.