There is a new trend emerging in the retail world that’s shaking the industry to its core: customers want superior experiences and not just discounts. Many companies struggle to build [...]
The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their [...]
If you would ask any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my [...]
Let’s be real: customers aren’t loyal by default. 7 shoppers out of 10 have no clear idea of which store to visit when looking for footwear. This isn’t necessarily a [...]
Repeat purchases are the lifeblood of retail: this is a universal truth in customer retention. Really, repeat customers are 130% more valuable than first-time buyers, and they are responsible for generating [...]
You might think that a luxury brand loyalty program is just a myth. Or maybe you feel offering points is a cheap and commercial tactic. (Agreed!) But the truth is [...]
If you are selling both online and in-store, then creating a great omnichannel experience is probably your top priority. An omni-channel or a POS loyalty program are both great at [...]