GDPR: How Customer Loyalty Data is Changing in Fashion
General Data Protection Regulation has been a hot topic since 2016 when the regulation was adopted. Now the official implementation of GDPR is right around the corner and global fashion [...]
Top Trends for Fashion Retailers to Watch Out for in 2018
2017 was certainly an exciting year, which retailers topped off with great holiday sales (against many expectations)! The Antavo team also had an exciting year, which included many insightful conversations [...]
Brands’ Rocky Relationship with Coalition Loyalty Programs
In a recent post, we covered the differences between coalition, umbrella and single-brand loyalty programs, and dove deep into the world of umbrella loyalty programs. But what about coalition loyalty [...]
7 Inspiring Loyalty Campaigns for Your Holiday Wish List
The holiday season is on its merry way. Cue the Christmas music, snowflakes and gift wrap services! This is the time of year that calls for decorated storefronts and discounts [...]
Why do companies introduce umbrella loyalty programs?
An umbrella loyalty program joins several brands under one common rewards program. Here’s how they can help and what to watch out for.
Email Campaigns and Loyalty Programs: The Ultimate Power Couple
Nearly all of us have seen an email so great that we clicked through to learn more, even if it was marketing a product we weren’t previously interested in… but [...]
Intelligent Tracking Prevention: One More Reason to Have a Loyalty Program?
Intelligent tracking prevention is in town, folks! And with current data policy changes worldwide, changes like this are not going away anytime soon. Back in June at WWDC17, Apple announced [...]