What is emotional design? How is emotional design related to loyalty programs? Our CEO, Attila Kecsmar, shares his answers to these questions in his post.
Do you want to reward your customers, but without giving up your margin? Are you looking to go beyond “strictly business” and build a real relationship? Well, nothing revs up a [...]
Social proof, also known as social influence, is the psychological and social phenomenon where we imitate the actions of others in order to behave correctly. Ok, that sounded very science-y, [...]
I’m excited to bring you the news about the latest achievement of the luxury fashion retailer LuisaViaRoma and Antavo: winning the award at the Drapers Digital Festival 2019 in London. We were [...]
Shoppers love to talk about loyalty programs in beauty. But what exactly makes these programs successful? Find out what it is, and how you can apply it to your store, too!
As an avid reader of the State of Fashion report, I noticed a recurring theme that was brought up in both the 2018 and the 2019 forecasts: the rise of [...]
You are lucky if you are part of the CRM team! It’s your privilege to translate your company’s marketing message to the language that your customer understands, likes and looks [...]