Social proof plays a crucial role in influencing customer behavior. See 12 ways customers can get inspired to make a purchase from you.

There is a new trend emerging in the retail world that’s shaking the industry to its core: customers want superior […]

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.

Ready to learn about the best loyalty program practices in China? Discover the trends, strategies and features for success in China.

How to avoid customers getting bored with your loyalty program’s rewards? Take inspiration from the Lancome loyalty program and 4 other providers.