Learn everything there is to know about Rip Curl’s lifestyle membership program built around passion and inclusivity.

Learn what influences customers’ choices and discover tips for each step of the consumer decision making process in this in-depth article.

Discover the definitive loyalty program trends for the coming years in this article summarizing Antavo’s Global Customer Loyalty Report 2023.

Offering a badge-based loyalty program with a focus on sustainability, BrewDog boosted customers’ purchase frequency by 400%. Find out how!

Omnichannel marketing, an effective way to stand out and deliver consistent, personalized experiences for customers across all channels.

This article features the 5 best ads and analyzes the key factors for their success while providing tips for future ad creation.

This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.

Learn everything there is to know about JoJo Maman Bébé’s groundbreaking new approach to rewarding omnichannel customer engagement.

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.

What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.

Avoid losing millions of dollars in loyalty program rewards by spotting exploiters and insider threats through state-of-the-art fraud detection.

Explore 11 different cognitive biases in marketing and bring behavioral science on your side to capture the hearts and minds of customers.