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3 Ways a Unique Brand Experience Could Inspire Customers

In eCommerce, standing out from the crowd has never been as hard as today. Competitors are only one click away, so brands and retailers need to find ways to engage with their audience and capture their attention to turn them into loyal customers. To achieve this, delivering a unique brand experience has become one of the most significant distinguishing features. 

Here are three efficient ways to create a unique brand experience driven by content that inspires customers to engage and to buy.

1. Detailed guides filled with engaging content

One of the best ways to enhance your brand experience is to provide the user with nicely edited advisory content. Well-prepared information supports customers in their decision-making process and helps them to find the right products. This is particularly useful for a more considered purchase.

Menswear manufacturer Strellson, for example, offers detailed shopping guides for certain product categories where there is a lot to consider, such as shirts or suits. They create landing pages filled with explanatory copy, pictures, videos and drawings to help the buyer choose the right size, the best cut and the right outfit combination.

At Strellson, the user doesn't have to click through a dreary product catalogue and the shopping experience becomes more fun and leads to more confidence in purchasing decisions and fewer shopping basket cancellations and returns.

At Strellson, the user doesn’t have to click through a dreary product catalogue and the shopping experience becomes more fun and leads to more confidence in purchasing decisions and fewer shopping basket cancellations and returns.

2. Enriched product detail pages

If visitors have found a product in which they are interested, it is important that you give them the ultimate reason to purchase it. One of the best ways to do so is to include content on the product detail page. With inspiring content, you can convince shoppers of the clear value of the product, highlight features and benefits, and encourage them to use it. 

41% of consumers say they trust companies who educate them about product features and benefits, according to KPMG. Take advantage of this and show your customers what your brand and products are all about. Such unique content not only helps your visitors make better decisions, but it also improves your Google ranking.

To add content to product detail pages, you don't need a new template or change the existing pages in your backend. With the right tool, you can effortlessly create new content such as banners, user-generated content or videos and simply place it at the desired position on your product detail pages.

To add content to product detail pages, you don’t need a new template or change the existing pages in your backend. With the right tool, you can effortlessly create new content such as banners, user-generated content or videos and simply place it at the desired position on your product detail pages.

3. Inspiring on-site content hubs

You should do more than just offering your visitors an excellent brand experience in the buying process. Instead, you should design your website in such a way that customers and prospects will visit your web-shop after purchase and even without any specific purchase intent, just simply for inspiration.

 A content hub in the form of an online magazine or blog is very suitable for this. Fill it with creative content that matches your brand and offers the user added value. Present yourself as an expert in your field and offer the user exciting content such as tips and tricks, more details on product lines and current trends. 

With content hubs, Boutique 1 can generate greater reach, attract new visitors to its website, sharpen its brand and strengthen customer loyalty.

With content hubs, Boutique 1 can generate greater reach, attract new visitors to its website, sharpen its brand and strengthen customer loyalty.

Pushing brand experience even further

There are many more ways to create a unique brand experience to inspire and engage customers, the possibilities are limitless. What you need to make it happen though is a thought-through loyalty strategy and an agile content management system that allows scaling the content production.

Do you want to learn more about creating a unique brand experience? Together with Antavo and three other innovative technology companies, Styla created an e-book, which hands you the 5 most effective strategies to increase engagement and conversion on your site. Download it now!

Amelie Litwin
Amelie Litwin
Amelie is a marketing expert and responsible for all partner marketing activities at Styla. She is passionate about all trends and developments in the eCommerce space. Her overall focus is to help brands and retailers to succeed in creating memorable digital experiences.