Report ‘24

The Rip Curl Experience
A Sportswear Membership Program That Rewards Surfing

Find out more about Club Rip Curl, a membership program built around passion and inclusivity, in our video and case study.
Main image on the Rip Curl case study landing page.
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The global sportswear brand wanted a lifestyle membership program that tied very closely to the brand’s ideology, connecting and rewarding members who have a passion and love for all things surrounding surfing and the beach lifestyle.
Loyalty program highlights for Rip Curl.
Loyalty program highlights for Rip Curl.

Membership Program Results After 6 Months

97%

of members have made
at least one purchase

20%

of weekly sales are made
by members

22%

growth in overall average purchase frequency

Highly Commended
Membership Program

International Loyalty Awards 2023
Headshot of Michael Scott
Quotation regarding Antavo
Michael Scott
Chief Customer Officer, Rip Curl
“Rip Curl has been successful because of the passion for the Search, our driving force to truly live the spirit of surfing. This is a passion we share with our customers, who already are a part of our tribe. Introducing Club Rip Curl, as a membership program, has made the relationship official, and we’re so excited about being able to reward customers for what they love doing best – getting out and enjoying the waves.”

Highly Commended
Membership
Program

International Loyalty Awards 2023
Headshot of Michael Scott
Quotation regarding Antavo
Michael Scott
Chief Customer Officer, Rip Curl
Design element on Antavo's website
“Rip Curl has been successful because of the passion for the Search, our driving force to truly live the spirit of surfing. This is a passion we share with our customers, who already are a part of our tribe. Introducing Club Rip Curl, as a membership program, has made the relationship official, and we’re so excited about being able to reward customers for what they love doing best – getting out and enjoying the waves.”
Design element on Antavo's website
Technologies powering
the membership program:
The loyalty platform’s flexible technology supports easy collaboration through custom events and the adherent custom attributes.
Allows better understanding of customers, intelligent personalization, and engagement across the entire journey.
The marketing automation allows personalized communication to be sent based on specific customer data.

Discover how Antavo’s
technology helps Rip Curl
enhance the end-to-end
surf experience.

Antavo's case study for Rip Curl Loyalty Programs.

Download the Rip Curl Case Study