Antavo's case study for Lagardere Loyalty Programs.
CASE STUDY

Lagardère
Loyalty Programs

Two programs, one database, and a WeChat Mini App
The new and improved Lagardère reward system includes two interconnected loyalty programs: Voyage and Boulevard de Luxe. Both systems feature earn & burn and tier elements, coupled with a shared social commerce feature.
Quotation regarding Antavo
Eudes Fabre
Chief Executive Officer Lagardère North Asia
“Loyalty in itself is an asset. During the height of the Covid-19 crisis, we were able to leverage brand love through our two loyalty programs. They allowed us to communicate directly with our community, and maintain a transactional relationship while footfall in stores was falling. This really shows the intrinsic value of these loyalty programs.”

Download the Lagardère Case Study

Quotation regarding Antavo
Eudes Fabre
Chief Executive Officer Lagardère North Asia
Design element on Antavo's website
“Loyalty in itself is an asset. During the height of the Covid-19 crisis, we were able to leverage brand love through our two loyalty programs. They allowed us to communicate directly with our community, and maintain a transactional relationship while footfall in stores was falling. This really shows the intrinsic value of these loyalty programs.”
Design element on Antavo's website
Loyalty program highlights for Lagardere.
Loyalty program highlights for Lagardere.

Loyalty program
highlights

18 Million

Loyalty Program Members
Across Mainland China

2-Month

Implementation Time, With 0
Customization Cost

Flexible

API-Driven WeChat Mini
App Integration

Discover How Antavo Helped Lagardère Revamp
Its Loyalty Programs to Run Them More Efficiently

Download case study
Partners who trust us
Design element on Antavo's website
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Design element on Antavo's website
Antavo's listing in Gartner.
Antavo's inclusion in Forrester.