Antavo's case study for LuisaViaRoma LVR Privilige.
CASE STUDY

Luisaviaroma
LVR Privilege

An eCommerce loyalty program that lifted retention
by 59% and revenue by €16m
The Italian-born global fashion company LuisaViaRoma launched a loyalty program to address the fiercely competitive luxury market.

In the first year alone, it brought in +€10m in revenue, but the results were even more impressive in the program’s second year.
Quotation regarding Antavo
Nicola Antonelli
CMO, LuisaViaRoma
“We have been working with Antavo for years now and we were able to build a successful loyalty program, that today counts members from all over the world. We were able to add different kind of contents to the Privilege Program, such as international luxury experiences, in order to engage our customers and offer them something unique, that they cannot find at any other luxury fashion e-commerce.”

Download the LuisaViaRoma Case Study

Quotation regarding Antavo
Nicola Antonelli
CMO, LuisaViaRoma
Design element on Antavo's website
“We have been working with Antavo for years now and we were able to build a successful loyalty program, that today counts members from all over the world. We were able to add different kind of contents to the Privilege Program, such as international luxury experiences, in order to engage our customers and offer them something unique, that they cannot find at any other luxury fashion e-commerce.”
Design element on Antavo's website

The Results

€16m+

Revenue

€1.1m

Reward
cost

59%

Improvement in
customer retention

3,8m

New website
visits

The background for the results of LuisaViaRoma's loyalty program.
The background for the results of LuisaViaRoma's loyalty program.

Loyalty program
highlights

An innovative,
scalable program

focused on exclusivity
and customer
experience

Surprise & Delight
incentives

that increased
purchase frequency
among members

A special interest
group

where VIP members
get early access to
new products

“Best Email Marketing
Campaign”
2018
Ecommerce Awards 2018 Winner.
“Best Digital Customer
Engagement & Retention Strategy”
2019
Drapers Digital Festival 2019 Winner.
“Best Loyalty
Program”
2019
Glossy Awards Winner.

Discover How Antavo Helped LuisaViaRoma Build an
Engaging Loyalty Program That Drives Commercial Returns

Download case study
Partners who trust us
Design element on Antavo's website
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Design element on Antavo's website
Antavo's listing in Gartner.
Antavo's inclusion in Forrester.