If you’re a CMO or CRM head like me, then there’s no doubt you’re always on the lookout for new ways to keep customers engaged and happy. For me, nothing beats receiving practical info and meeting industry peers at customer loyalty conferences, compared to larger conferences where there are just too many people.
Attending a summit or conference (either in person or virtually) dedicated to loyalty is a great opportunity to hear other people’s perspectives and exchange ideas. And let’s not forget that you learn while also having fun! Most events include interactive workshops, client success stories, and other engagement activities.
To help you navigate the world of customer loyalty conferences, I put together a list featuring the top 7 loyalty events you should keep an eye on in 2023.
#1. Loyalty Summit CXM
- Date: 15-17 March 2023
- Location: Zürich, Switzerland
- Loyalty event website
The Loyalty Summit CXM will focus on everyday spend categories (retail, fashion, QSR, etc.) and the increasing relevance of Relationship Marketing on the loyalty landscape. The panelists, speakers, and presentations will explore the latest trends, innovations, and concepts affecting the consumer retail market
The event will feature:
- Networking with decision makers from the world’s largest loyalty programs.
- Discussions about current trends and future opportunities
- Insigths from C-level executives
#2. Europe’s First Loyalty Academy CLMP™ Certification Workshop
- Date: 21-23 March 2023
- Location: Amsterdam, The Netherlands
- Loyalty event website
Loyalty Academy and The Loyalty People jointly present Continental Europe’s First Loyalty Academy CLMP™ Certification Workshop in Amsterdam, The Netherlands. Antavo is a proud Gold sponsor of the event, that is uniquely designed and will be of benefit to a broad range of both client and agency practitioners, managers and directors in Marketing, Strategic Planning, Database Marketing, Business Development and Account Management.
The workshop will include:
- An in-person event led by senior faculty members of the Academy over a 3-day period
- Interactive exercises, substantial discussion, and participation opportunities for the attendees
- CLMP Certification to all participants who actively engage the content and discussions throughout the workshop and who demonstrate their understanding and real-world use of the principles, practices, technologies, and financial elements associated with winning loyalty strategies
- The registration fee includes Membership for Life in the Loyalty Academy
#3. Loyalty Expo
- Date: 8-10 May 2023
- Location: Orlando, FL, USA
- Loyalty conference website
Dedicated to helping marketers listen to the voice of the customer, the Loyalty Expo is both a customer loyalty conference and an award ceremony called Loyalty 360 Awards.
Highlights from previous Loyalty Expos:
- 50+ Speakers
- Over 25 sessions, including keynote speeches and roundtable talks
- Presentations from the finalists of six award categories
- Cocktail reception
Besides evergreen subjects such as shopping experience, relationship management, and social media engagement, the Loyalty Expo showcases the latest in technology and services, plus there are a lot of events designated for networking.
#4. International Conference on Customer Experience and Loyalty Management
- Date: 22-23 May 2023
- Location: Vancouver, Canada
- Loyalty conference website
An event geared towards the academic demographic, this conference aims to bring together scolars and researchers to discuss all aspects of Customer Experience and Loyalty Management.
Key highlights of past conferences:
- Digital and physical presentations
- 9 selected papers
- 2 days of presentations and scholarly discussions
#5. CRMC 2023
- Date: 7-9 June 2023
- Location: Chicago, IL, USA
- Loyalty conference website
Titled as ‘INSPIRING THE INFLUENCERS’, CRMC 2023 is an event that aims to bring together more than 200 brands under one roof to see the big CRM picture and to learn applicable, real-world solutions and strategies.
History of the CRMC conferences:
- Over 700 marketing leaders invited
- More than 20 big brand attendees as speakers
- 20 Case studies presented
CRMC workshops provide an extended view of the industry, with topics involving technology, economics, sustainability, and loyalty.
#6. 2023 Annual International Loyalty Conference
- Date: August 10 2023
- Location: Gold Coast, Australia
- Loyalty networking event website
The Australian Loyalty Association will hold the 2023 ALA Annual International Loyalty Conference, in person at the Gold Coast. Attendees will hear domestic and international industry-leading speakers delve into the hot topics facing loyalty marketers in 2023.
The event will feature:
- Keynote presentations
- Full-day catering, post-event networking and drinks
- Competitions with great prizes to be won
#7. Loyalty & Awards 2023
- Date: 9-11 October 2023
- Location: Rio de Janeiro, Brazil
- Loyalty conference website
Unlike the other entries on the list, the Loyalty & Awards is a conference geared towards the travel industry. From airlines and hotels to booking platforms and vehicle rental services, any company linked to the travel industry is welcome. The registration for the 2023 event is already open.
The conference has a long history behind it, with the 17th iteration coming next year. What you can expect:
History of the conference:
- 80 companies represented from all over the world
- 30 speakers from the travel industry
- 250 attendees from 42 countries
What makes this event worth your attention is the titular award ceremony. Companies that are innovators in the travel industry can be nominated in five categories, like ‘Best loyalty partnership’ or ‘Best marketing campaign’.
Let’s Meet Up!
I hope I managed to showcase at least one customer loyalty conference that’s close to your location. If not, let me know! We can give you advice on other channels as well.
We organize webinars all year long. So, if you are in learning mode and wish to know more about loyalty and customer retention here are some ebooks and case studies on topics related to customer loyalty programs.
Also if you you’re thinking about launching or revamping a loyalty program and require assistance, our experts are more than happy to discuss your options with you. Just book a demo or include us in your RFP.
Until then, read our definitive guide to learn more about the must-have features, program types and, of course, a smooth launch of loyalty programs.
