Antavo Sponsors Innovation in Fashion With e-P Summit 2018
October 10, 2018
If we have been in touch before, you may already know that we are holding our first invite-only Antavo Morning Seminar in Milan these days. The topic is curating the customer relationship. And this November we are supporting innovation in fashion by sponsoring the e-P Summit, Italy’s pioneering fashion tech event.
Here you’ll find all the important info about the event and learn how you can participate.
e-P Summit 2018
The e-P Summit 2018 isn’t the first event Antavo has gotten involved in. We hold the fashion-tech scene in high regards and are already familiar with its key members after having taken part in Decoded Fashion in 2015 and 2016, a gathering of cross-industry innovators and the predecessor of the e-P summit.
As for the upcoming meeting in Milan, the Summit will take place between November 20 and 21 at the Talent Garden Calabiana. The guiding theme will be ‘Execution is Everything’ – a topic close to the heart of fashion retailers – with roundtable talks and keynote speeches from top industry representatives.
Made in Italy
One of our most successful clients is the Italian-born global luxury fashion giant LuisaViaRoma. Their customer retention program is called the Privilege Program, which gives customers a reason to come back to the store even when they are not shopping.
Among the fruits of our shared endeavour was a birthday email that incentivized a 60% boost in second purchases among recipients. The email ended up grossing more revenue than all other non-loyalty email campaigns combined.
The case study detailing the success of the Privilege Program with LuisaViaRoma even won an award at this year’s eCommerce Awards for Excellence.
Connecting Online and In-Store
Italian fashion is traditionally offline and brands are still working toward creating a seamless customer experience and unified customer profiles. Antavo can help with both.
We help fashion brands and retailers in customer retention by engaging customers outside of the buying cycle – meaning that we help brands reach their customers in meaningful ways when they’re not even looking buy, so that the brand will be at the top of the customers’ minds when the time comes to make a purchase.
It’s crucial to know who your customers are, and match their online purchases with in-store purchases. Our membership cards and mobile passes allow retailers and brands to make that connection.
We know that fashion needs something which is no way commercial or cheap, and emphasizes experiences. We can even help you run a loyalty program without points, through Recognition Loyalty™.
At the e-P Summit our team will be happy to talk about all of these options. Our VP of Italy, Mattia Namar, will be in attendance so you’re welcome to come to our lounge. Missed this opportunity? We can still help you, just book a free mentoring session with our loyalty expert.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contact
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
