Antavo Sponsors Innovation in Fashion With e-P Summit 2018
October 10, 2018
If we have been in touch before, you may already know that we are holding our first invite-only Antavo Morning Seminar in Milan these days. The topic is curating the customer relationship. And this November we are supporting innovation in fashion by sponsoring the e-P Summit, Italy’s pioneering fashion tech event.
Here you’ll find all the important info about the event and learn how you can participate.
e-P Summit 2018
The e-P Summit 2018 isn’t the first event Antavo has gotten involved in. We hold the fashion-tech scene in high regards and are already familiar with its key members after having taken part in Decoded Fashion in 2015 and 2016, a gathering of cross-industry innovators and the predecessor of the e-P summit.
As for the upcoming meeting in Milan, the Summit will take place between November 20 and 21 at the Talent Garden Calabiana. The guiding theme will be ‘Execution is Everything’ – a topic close to the heart of fashion retailers – with roundtable talks and keynote speeches from top industry representatives.
Made in Italy
One of our most successful clients is the Italian-born global luxury fashion giant LuisaViaRoma. Their customer retention program is called the Privilege Program, which gives customers a reason to come back to the store even when they are not shopping.
Among the fruits of our shared endeavour was a birthday email that incentivized a 60% boost in second purchases among recipients. The email ended up grossing more revenue than all other non-loyalty email campaigns combined.
The case study detailing the success of the Privilege Program with LuisaViaRoma even won an award at this year’s eCommerce Awards for Excellence.
Connecting Online and In-Store
Italian fashion is traditionally offline and brands are still working toward creating a seamless customer experience and unified customer profiles. Antavo can help with both.
We help fashion brands and retailers in customer retention by engaging customers outside of the buying cycle – meaning that we help brands reach their customers in meaningful ways when they’re not even looking buy, so that the brand will be at the top of the customers’ minds when the time comes to make a purchase.
It’s crucial to know who your customers are, and match their online purchases with in-store purchases. Our membership cards and mobile passes allow retailers and brands to make that connection.
We know that fashion needs something which is no way commercial or cheap, and emphasizes experiences. We can even help you run a loyalty program without points, through Recognition Loyalty™.
At the e-P Summit our team will be happy to talk about all of these options. Our VP of Italy, Mattia Namar, will be in attendance so you’re welcome to come to our lounge. Missed this opportunity? We can still help you, just book a free mentoring session with our loyalty expert.
Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020, and Now Tech: Promotions And Offer Management Providers, Q3 2021 reports. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit antavo.com.
Eva Bacsi, Marketing Director