Q1 Release

The Journey of LuisaViaRoma
The Award-Winning Story of a Luxury Fashion Program

Follow the evolution of LVR Privilege, the loyalty program of Italian luxury fashion retailer LuisaViaRoma, as it redefined how privilege-driven reward programs look and feel.
Main image on the LuisaViaRoma case study landing page.
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LuisaViaRoma has been a valued client of Antavo since 2017 and has used Antavo’s ever-evolving loyalty program technology to power the brand’s loyalty program, LVR Privilege. This enduring partnership between two industry leaders has not only elevated the customer experience but has also highlighted the significance of loyalty and engagement in the world of high-end fashion.
Loyalty program highlights for LuisaViaRoma.
Loyalty program highlights for LuisaViaRoma.

Loyalty Program
Results

+34%

transactions YoY among
LVR Privilege members

49%

of transacting program
members have been
buying from LVR since
2021

199%

higher AOV for Platinum tier
members (compared to
Bronze)

An Award-Winning
Case Study

Ecommerce Awards Winner.

“Best Email Marketing
Campaign”

Drapers Digital Festival Winner.

“Best Digital Customer
Engagement & Retention Strategy”

Glossy Awards Winner.

“Best Loyalty
Program”

Headshot of Irene Bernardi
Quotation regarding Antavo
Irene Bernardi
CRM Manager, LuisaViaRoma
“The data Antavo brings to us during Executive Business Reviews is incredibly precious and we actively look forward to those sessions to coordinate our efforts and define the direction to go into. Taking decisions based on data and market best practices has proven to be a winning strategy so far.”
Headshot of Irene Bernardi
Quotation regarding Antavo
Irene Bernardi
CRM Manager, LuisaViaRoma
Design element on Antavo's website
“The data Antavo brings to us during Executive Business Reviews is incredibly precious and we actively look forward to those sessions to coordinate our efforts and define the direction to go into. Taking decisions based on data and market best practices has proven to be a winning strategy so far.”
Design element on Antavo's website
Technologies and agencies
powering the loyalty program:
The loyalty technology
platform provides in-
depth loyalty and
rewards modules.
Marketing automation is
powered by Airship’s
CRM platform. 
LusaViaRoma uses Twilio
Segment as a Customer
Data Platform. 

Discover how Antavo’s
technology helped LuisaViaRoma
establish a reward program that
re-defined loyalty in the luxury
fashion world.

Antavo's case study for LuisaViaRoma Loyalty Programs.

Download the LuisaViaRoma Case Study

Partners who trust us
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Antavo's listing in Gartner.
Antavo's inclusion in Forrester.