Resources > Articles > Antavo Sponsors Innovation in Fashion With e-P Summit 2018

Antavo Sponsors Innovation in Fashion With e-P Summit 2018

, • by • October 10, 2018

dIf we have been in touch before, you may already know that we are holding our first invite-only Antavo Morning Seminar in Milan these days. The topic is curating the customer relationship (join the waiting list for the next seminar). And this November we are supporting innovation in fashion by sponsoring the e-P Summit, Italy’s pioneering fashion tech event.

Here you’ll find all the important info about the event and learn how you can participate.

e-P Summit 2018

The e-P Summit 2018 isn’t the first event Antavo has gotten involved in. We hold the fashion-tech scene in high regards and are already familiar with its key members after having taken part in Decoded Fashion in 2015 and 2016, a gathering of cross-industry innovators and the predecessor of the e-P summit.

Zsuzsa Kecsmar, Co-founder and CMO of Antavo, presenting on the stage of Decoded Fashion (now e-P Summit in Italy) in 2015.

Zsuzsa Kecsmar, Co-founder and CMO of Antavo, presenting on the stage of Decoded Fashion in 2015.

As for the upcoming meeting in Milan, the Summit will take place between November 20 and 21 at the Talent Garden Calabiana. The guiding theme will be ‘Execution is Everything’ – a topic close to the heart of fashion retailers – with roundtable talks and keynote speeches from top industry representatives.

Here is the link to book tickets – though we still have some available tickets that we can give to partners – so feel free to ask if there are still tickets available.

Made in Italy

One of our most successful clients is the Italian-born global luxury fashion giant LuisaViaRoma. Their customer retention program is called the Privilege Program, which gives customers a reason to come back to the store even when they are not shopping.

Among the fruits of our shared endeavour was a birthday email that incentivized a 60% boost in second purchases among recipients. The email ended up grossing more revenue than all other non-loyalty email campaigns combined.

The case study detailing the success of the Privilege Program with LuisaViaRoma even won an award at this year’s eCommerce Awards for Excellence.

LuisaViaRoma’s Privilege Program places participants in different tiers based on their overall purchase history, while also gifting loyalty points for special occasions, such as birthdays.

LuisaViaRoma’s Privilege Program places participants in different tiers based on their overall purchase history, while also gifting loyalty points for special occasions, such as birthdays.

Connecting Online and In-Store

Italian fashion is traditionally offline and brands are still working toward creating a seamless customer experience and unified customer profiles. Antavo can help with both.

We help fashion brands and retailers in customer retention by engaging customers outside of the buying cycle – meaning that we help brands reach their customers in meaningful ways when they’re not even looking buy, so that the brand will be at the top of the customers’ minds when the time comes to make a purchase.

It’s crucial to know who your customers are, and match their online purchases with in-store purchases. Our membership cards and mobile passes allow retailers and brands to make that connection.

Mobile passes can help identify customers at the POS. These contain a unique customer ID and display the member’s point balance and rewards in real time.

Mobile passes can help identify customers at the POS. These contain a unique customer ID and display the member’s point balance and rewards in real time.

We know that fashion needs something which is no way commercial or cheap, and emphasizes experiences. We can even help you run a loyalty program without points, through Recognition Loyalty™.

At the e-P Summit our team will be happy to talk about all of these options. Our VP of Italy, Mattia Namar, will be in attendance so you’re welcome to come to our lounge and book a meeting in advance, if you’d like.

Shares
Zsuzsa Kecsmar
Zsuzsa Kecsmar
Zsuzsa is CMO and co-founder of Antavo. She manages the marketing team, talks with experts all over the world, holds webinars, and edits all kinds of content (it’s really a lot of editing, but she loves it). She is a mother, likes working out, and making edible cosmetics.