Get an in-depth look at what the future holds for loyalty programs now. Learn how the loyalty market is changing together with the expectations of loyalty professionals.

The Global Customer Loyalty Report 2024 was built on survey data from over 600 CMOs and loyalty experts, who shared insights on how loyalty strategy will transform over the next three years.

Moreover, you’ll uncover important trends in customer behavior and identify successful elements in loyalty programs, thanks to the research based on over 30 million loyalty member actions.

• Insights directly from loyalty professionals in charge of loyalty strategy at their organizations, see how they’re preparing
• Data from over 1500 minutes of qualitative interviews
• In-depth survey results on how diversified reward options boost retention and brand success
• A look at current and future trends and challenges, such as micro-targeting and premium loyalty programs