Loyalty Blog

Here’s how the Sephora Beauty Insider rewards program caters to beauty lovers who like to try new things — and why it works for business.

Omnichannel marketing, an effective way to stand out and deliver consistent, personalized experiences for customers across all channels.

This article features the 5 best ads and analyzes the key factors for their success while providing tips for future ad creation.

Read our guide and learn how to engage with customers across all channels (including a secret fourth one) with omnichannel loyalty programs.

Evolving your loyalty program is the key to success. But what justifies a full loyalty program revamp? Find out in our latest guide!

This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.

Enhance customer engagement and word-of-mouth by creating brand loyalty programs that offer benefits members won’t be able to resist.

Learn everything there is to know about JoJo Maman Bébé’s groundbreaking new approach to rewarding omnichannel customer engagement.

The Home Depot rewards program, Pro Xtra, provides several benefits for professionals to help grow their business. Check out the power of pro.

In order to run a successful loyalty program, marketers need to find ways to give customers as much freedom as […]

Gamification in loyalty programs is fun: use a prize wheel for a thrilling reward experience, or collect data through treasure hunts.

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.