Ecommerce Use Cases

Steps

• Antavo machine learning algorithms help you identify ideal potential customer segments for the club
• Filter these customers in your marketing automation system or in Antavo and create a new segment

DATA-DRIVEN SEGMENTATION

Identify a relevant audience for a specific product category in high demand by looking at past behavior. Promote exclusive access to this group initially and later on test the appeal of the early access club to a wider audience.

Steps

• Create email campaigns, social media posts, pop-ups on your website or visual elements for the loyalty membership page that promote the club

Raise awareness

Promote the special club on all of your channels, including email, socal, website and your loyalty membership page. Add in gamification elements that increase urgency, e.g. a countdown timer signaling the next product release.

Steps

• Set up a prize draw in the Antavo Loyalty Management platform
• Define the time period of the draw and the number of winners
• Attach the segment to the draw

Widen the appeal

Customers without enough points to join can also enter to win club membership by participating in a prize draw. To create a sense of urgency, attach a countdown timer toward selection of the next winner.

Steps

• Once winners are selected, a notification is automatically triggered from your marketing automation system with dynamic content for winners and non-winners

COMMUNICATE THE RESULT

Contact customers through the most effective channels. For those who didn’t win, indicate when the next prize draw will be and promote alternative ways to earn enough points to enter the club.