Ecommerce Use Cases
Elevate Online Shopping with a Membership Page and Loyalty Data Boost the visibility of your e-stores
A membership page for loyalty members Show members their progress, program benefits, rewards, terms & conditions, and more on a dedicated membership page.Seamless ecommerce integration Use our ecommerce widgets to enhance any part of your website with loyalty information, such as displaying the customer’s point balance on your store pages.Showcase rewards, perks and experiences Enjoy full freedom in visualizing your available incentives. Put alluring rewards on display to motivate the members of your loyalty program.
Learn More About Use Cases
| Collect relevant customer data via profiling | See Use Case |
| Increase website logins | Book Demo |
| Predict churn rates | Book Demo |
| Create special interest groups | Book Demo |
| Change habits with badges | Book Demo |
| Introduce experiential rewards | Book Demo |
| Increase basket value with cross-sell incentives | Book Demo |
| Improve relevancy through profiling | Book Demo |
| Increase basket value with badges | Book Demo |
| Increase newsletter engagement | Book Demo |
| Advertise VIP free shipping | Book Demo |
| Incentivize purchase in new categories | Book Demo |
| Identify cross-selling opportunities with profiling | Book Demo |
| Reward repeat purchases | Book Demo |
Use Case Example
Download Usecase in PDF and access it later
LIMITED ACCESS CLUB TO INCREASE BRAND ENGAGEMENT
Provide exclusive or early access to products & services to create a feeling of entitlement & status at no extra cost
Steps
- Antavo machine learning algorithms help you identify ideal potential customer segments for the club
- Filter these customers in your marketing automation system or in Antavo and create a new segment
1
Level of EffortMedium (15-60 min)
DATA-DRIVEN SEGMENTATION
Identify a relevant audience for a specific product category in high demand by looking at past behavior. Promote exclusive access to this group initially and later on test the appeal of the early access club to a wider audience.
Steps
- Create email campaigns, social media posts, pop-ups on your website or visual elements for the loyalty membership page that promote the club
2
Level of EffortMedium (15-60 min)
Raise awareness
Promote the special club on all of your channels, including email, socal, website and your loyalty membership page. Add in gamification elements that increase urgency, e.g. a countdown timer signaling the next product release.
Steps
- Set up a prize draw in the Antavo Loyalty Management platform
- Define the time period of the draw and the number of winners
- Attach the segment to the draw
3
Level of EffortLow (5-15 min)
Widen the appeal
Customers without enough points to join can also enter to win club membership by participating in a prize draw. To create a sense of urgency, attach a countdown timer toward selection of the next winner.
Steps
- Once winners are selected, a notification is automatically triggered from your marketing automation system with dynamic content for winners and non-winners
4
Level of EffortLow (5-15 min)
COMMUNICATE THE RESULT
Contact customers through the most effective channels. For those who didn’t win, indicate when the next prize draw will be and promote alternative ways to earn enough points to enter the club.
Goals Fulfilled During The Journey Limited Access Clubs to Build Desire
Increase marketing relevance
Encourage brand engagement
Reduce rewards costs
Better response rate with gamification
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