Club Rip Curl, Powered by Antavo, Is Now Live
December 1, 2022
Surfwear brand Rip Curl has launched a brand-new membership program, powered by Antavo Enterprise Loyalty Cloud. Members of Club Rip Curl can earn points for valuable actions like shopping, surfing, and filling out their customer profiles.
Surfwear designer, manufacturer and retailer Rip Curl has introduced their new rewards program, Club Rip Curl. The program has a points-based structure, allowing members to earn 100 points for every dollar spent online or in stores in Australia and New Zealand. Members will also soon be able to earn points for leaving product reviews and achieve a 10,000-point bonus when they add additional information about preferences to their customer profile. These features allow the surfwear and accessories brand to build trust, better understand their customers, and ensure their communications and offers are well-targeted and relevant.
“It’s incredible to have a brand like Rip Curl among our retail clientele. Antavo really got its start in the retail space, plus serving a company that’s so firmly built around a lifestyle community is really where we excel. There is so much Rip Curl is now able to do to create brand love and engagement in their new loyalty program, Club Rip Curl.” – Attila Kecsmar, CEO and Co-founder of Antavo.
Club Rip Curl is a membership program built around passion and inclusivity, inviting members to make their membership “official” by joining the rewards program.
Rip Curl, as a brand, already connects with its customers through surfing, whether shoppers consider it a hobby, sport, or lifestyle. To make this connection even more solid, Club Rip Curl members will soon be able to earn points by enjoying their favorite sport: surfing. This will be made possible thanks to a connection between Rip Curl’s Search GPS watch technology and the Antavo Enterprise Loyalty Cloud.
Members will be able to use their membership cards directly on their phone, which is a convenient way to carry their loyalty identification. Members will also have access to exclusive benefits like surf lessons.
“Rip Curl has been successful because of the passion for the Search, our driving force to truly live the spirit of surfing. This is a passion we share with our customers, who already are a part of our tribe. Introducing Club Rip Curl, as a membership program, is making the relationship official, and we’re so excited about being able to reward customers for what they love doing best – getting out and enjoying the waves.” – Michael Scott, Chief Customer Officer at Rip Curl.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Rip Curl
Founded in 1969, Rip Curl has been at the forefront of the surf and snow scenes since its creation. Considered “The Ultimate Surfing Company, Rip Curl was built by surfers for surfers, and has been the market leader in surfing for over 50 years. The company endeavors to make the best products, run the best events, support the best athletes, deliver the best customer service, communicate the best brand message, and have the best crew of people. This helps Rip Curl hold a vision of being regarded as The Ultimate Surfing Company.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
Rip Curl
Sam Hopgood, Membership Manager
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
