Antavo Recognised in the 2023 Gartner® Market Guide for Loyalty Program Vendors
October 4, 2023
Antavo Enterprise Loyalty Cloud has been included in the research and consulting firm, Gartner Market Guide for Loyalty Program Vendors (September, 2023).
The guide can be used “to understand the loyalty program vendor landscape and explore the different capabilities that loyalty program vendors offer.” As an enterprise loyalty cloud platform, Antavo is named as a Representative Loyalty Program Vendor in the Market Guide report.
Attila Kecsmar from Antavo said: “Gartner is a global research and consulting firm. For us, to be included in its Market Guide for Loyalty Program Vendors is a great pleasure.”
The guide provides insight into the current state of the loyalty program market.
The report states, “just over 21% of marketing budgets in 2023 are dedicated to loyalty and advocacy, with 41% of CMOs reporting a year-over-year increase in investment in loyalty program management. Industries that depend on loyalty initiatives — such as retail, and travel and hospitality — are adapting to disruptive technology entrants able to entice both B2C and B2B customers in new ways. Transactional rewards (i.e., points, discounts) alone do not always garner customer loyalty in the absence of great customer experience, product quality and data-driven agility.”
Attila Kecsmar added: “The customer loyalty market is growing exponentially and moving forwards with new technology at pace, allowing businesses to offer new and exciting loyalty options to their customers. This report can make for compelling reading for digital marketing professionals seeking to grow their understanding of loyalty programs, their potential, their usage and some of the vendors providing them.”
To access the Gartner Market Guide for Loyalty Program Vendors, Gartner subscribers can visit here.
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What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
