Lifestyle
Loyalty Programs

Reward Customers for Being
Themselves

Encourage valuable behavior and establish long-lasting brand love by rewarding customers for living actively or caring for the environment. Connect your brand to your target audience’s ideals, values and aspirations.

Reward Customers for Being
Themselves

Encourage valuable behavior and establish long-lasting brand love by rewarding customers for living actively or caring for the environment. Connect your brand to your target audience’s ideals, values and aspirations.

The Logic Behind

Lifestyle Loyalty Programs

The logic behind lifestyle loyalty programs.
The logic behind lifestyle loyalty programs.

The Benefits
of Lifestyle

Loyalty Programs

Desing element for Antavo's loyalty program types' pages.
The benefits of lifestyle loyalty programs.

Desing element for Antavo's loyalty program types' pages. Engage customers outside of the buying cycle

Move beyond rewarding transactions and offer customers experiential rewards. Acknowledge members for non-purchase interactions such as recycling or working out.

Desing element for Antavo's loyalty program types' pages. Bolster your brand image

Take a more active stance on social and environmental issues. Customers feel better about spending money when they know your company is doing good.

Desing element for Antavo's loyalty program types' pages. Reward positive lifestyle choices

By integrating a tracking app into your loyalty program, customers can immediately receive points for completing fitness or other activities.

Desing element for Antavo's loyalty program types' pages. Share the same values

Align with your customers’ beliefs and aspirations. This is crucial for companies, especially if their target audience includes Millennials and Gen Z.

Desing element for Antavo's loyalty program types' pages. Stay on customers’ minds during their personal time

Being part of your customers’ everyday lives is a great opportunity to reward them for living well and show them that you truly care. Embracing your customer’s lifestyle is an excellent way to build advocacy.

Lifestyle Loyalty
Program Examples

Workout-based loyalty program

Members can unlock rewards by running that extra mile or swimming one more lap. Create a lifestyle loyalty program that encourages customers to make healthier choices.

Best fit for:

Sportswear, Athleisure, Insurance companies, Pharmacies

Lifestyle loyalty program example - Workout-based loyalty program.

Rewarding sustainability

Give customers rewards or discounts for bringing their old or unwearable items to your store. Making sustainable choices not only helps the environment but also provides your company with increased traffic and brand loyalty.

Best fit for:

Fashion, Electronics, Beauty

Lifestyle loyalty program example - Rewarding sustainability.
Lifestyle loyalty program example - Rewarding sustainability, welcome email.

Who is it for?

Desing element for Antavo's loyalty program types' pages. Desing element for Antavo's loyalty program types' pages.
Lifestyle loyalty programs are for brands with customers who want to have an eco-friendly lifestyle.

Brands with customers who want to have an eco-friendly lifestyle

Lifestyle loyalty programs are for companies with a target audience including Gen Y and Z.

Companies with a target audience including Gen Y and Z

Lifestyle loyalty programs are for brands that have an athletic-minded customer base.

Brands that have an athletic-minded customer base

case study

Loyalty
Experience on
the Next Level

Antavo's case study for Rip Curl Loyalty Programs. Antavo's case study for Rip Curl Loyalty Programs.
Headshot of Michael Scott
Michael Scott
Chief Customer Officer at Rip Curl
“Rip Curl has been successful because of the passion for the Search, our driving force to truly live the spirit of surfing. This is a passion we share with our customers, who already are a part of our tribe. Introducing Club Rip Curl, as a membership program, is making the relationship official, and we’re so excited about being able to reward customers for what they love doing best – getting out and enjoying the waves.”
Antavo's case study for Rip Curl Loyalty Programs.
Club Rip Curl

Using a sports tracker app
to reward members for living
the surfing lifestyle.

Download Case Study