The BrewDog Story
Drink BrewDog. Earn Badges. Kill Carbon.

Discover the success story behind the Planet BrewDog Loyalty Program from our video and case study
Main image on the BrewDog case study landing page.
Download case study
Award-winning Scottish craft beer company was looking for a loyalty program that relies on a badge system to not only increase the purchase frequency and average order value of customers, but also align with the brand’s creative and sustainability-driven spirit.
Loyalty program highlights for BrewDog
Loyalty program highlights for BrewDog

Loyalty Program
Results

100%

more aov for members with
6+ badges

400%

higher purchase frequency
for members with 6+
badges

136%

increase in personalized
email click-through rate

Headshot of Alice De Wend Fenton
Quotation regarding Antavo
Alice De Wend Fenton
Head of CRM & Loyalty, BrewDog
“Our mission is to make people as passionate about craft beer as we are. We do this by making great beer that’s great for the planet. We’re also looking to make Planet BrewDog an interactive, fun and community-focussed experience. We chose Antavo as our partner because we were looking for a technology that integrates well with our existing tech stack, and allows quick development for our program.”
Headshot of Alice De Wend Fenton
Quotation regarding Antavo
Alice De Wend Fenton
Head of CRM & Loyalty, BrewDog
Design element on Antavo's website
“Our mission is to make people as passionate about craft beer as we are. We do this by making great beer that’s great for the planet. We’re also looking to make Planet BrewDog an interactive, fun and community-focussed experience. We chose Antavo as our partner because we were looking for a technology that integrates well with our existing tech stack, and allows quick development for our program.”
Design element on Antavo's website

Discover how Antavo’s
badge-driven loyalty solution

increased the lifetime value of
Planet BrewDog members

Antavo's case study for BrewDog Loyalty Programs.

Download the BrewDog Case Study

Partners who trust us
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Antavo's listing in Gartner.
Antavo's inclusion in Forrester.