The Definitive Guide to Creating a Successful Loyalty Program

A complete walkthrough to design, launch and manage a loyalty program with a high ROI

The process of creating a successful
loyalty program


  • Understanding the benefits and why it’s worth the investment
  • Picking the type of loyalty program that fits your business
  • After launch, analyze the results and measure the success
  • If you don’t want to do it yourself, summon some help!

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Zsuzsa Kecsmar
Co-founder & CCO of Antavo

“The main principle of a loyalty program is to make the customer happy. Easier said than done, but anything is possible! I’m here to tell you how to take the first steps and ensure that the final product will be popular among shoppers. In this book you’ll find a comprehensive rundown on how to design the loyalty program, as well as see great examples of how other companies do it.”

Zsuzsa Kecsmar
Co-founder & CCO of Antavo

“The main principle of a loyalty program is to make the customer happy. Easier said than done, but anything is possible! I’m here to tell you how to take the first steps and ensure that the final product will be popular among shoppers. In this book you’ll find a comprehensive rundown on how to design the loyalty program, as well as see great examples of how other companies do it.”

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Frequently Asked Questions

Why are loyalty programs important?

A membership program is your most valuable tool for customer retention. It helps you better engage with customers, understand what motivates them to purchase your products, and establish a long-lasting emotional connection. If you are interested in creating a successful loyalty program, get in touch with us.

What makes a loyalty program work?

Aligning your goals with customer actions is often overlooked, even though it plays a vital role in getting people more invested in your brand. Additionally, it’s important to offer enticing rewards, perks or tiers, instead of relying solely on discounts. Check out our articles, case studies and ebooks, where you’ll find plenty of information about the topic.

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