Coral Red Q1/2024 Product Release: New Integrations to Cover the Full Customer Lifecycle
April 11, 2024In the world of customer retention, you need to stay relevant throughout the entire customer journey. For example, the moment you identify a new segment of sports lovers in your CRM tool, you should be able to set up a reward campaign for them in your loyalty platform.
Then, sync this data with your marketing automation platform so customers receive a personalized message when they redeem the reward. With the new integrations and capabilities Antavo now offers as part of its Q1/2024 Coral Red Product Release, doing so has never been easier.
Andras Taraszovics
Head of Product at Antavo Loyalty Cloud
If you are planning to introduce powerful new reward campaigns before the holiday season, you can’t wait until the last minute. You need to make sure your platform has all the features required to handle rewards for millions of customers — and if not, it’s time to start looking for a better solution. Our latest developments help you in all of these areas.
Whether you’re responsible for running a loyalty program or you’re the creative mind behind marketing campaigns, Antavo’s latest features were designed to help you excel.
CRM
Use Garmin to reward customers’ sports activities
CMO
Trigger personalized communication in Braze
CTO
Sync data efficiently into Antavo
Reflect Your Segmentation With Customer Lists
Antavo offers a composable solution in the form of Customer Lists APIs. These APIs can be used to synchronize customer segments from CDP, BI and CRM platforms without the need to synchronize all the data attributes from the source systems.
Support Sports Tracking With Garmin Integration
By integrating with the renowned sports wearable brand Garmin, Antavo’s platform can receive any event recorded through Garmin hardware and incorporate these events into the reward journey through the Workflows module.
Seamless End-to-End Communication With Braze Integration
Thanks to the Braze partnership and integration, Antavo now supports customer and event data synchronization between the two platforms in a one-way data synchronization from Antavo to Braze.
