Loyalty programs provide brands with valuable data, which can (and should) be used to fuel email personalization. See how Nike, Nordstrom, Ulta and DSW do it.

Black Friday 2022 is almost here! In this article, we share the best tricks that businesses with a loyalty program can use to gain an edge.

Today’s retailers understand that loyalty increases customer lifetime value, return on investment (ROI), and positive brand awareness. Loyalty is built […]

Customer loyalty conferences are a unique opportunity to network and share your knowledge. We provide you the most illustrious events of 2023.

Running an omnichannel loyalty program is quite a challenge for beverage retailers. We show you how Beer Hawk’s Beer Tokens have managed to succeed.

Struggling to maintain interest across your customer journey? Learn how to fuel your customer lifecycle marketing with a next-gen loyalty program!

There is a new trend emerging in the retail world that’s shaking the industry to its core: customers want superior […]

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.

Ready to learn about the best loyalty program practices in China? Discover the trends, strategies and features for success in China.

How to avoid customers getting bored with your loyalty program’s rewards? Take inspiration from the Lancome loyalty program and 4 other providers.

Zalando challenges Amazon. The online fashion retail marketplace may beat Amazon in prices, delivery service and positive customer experience. But can it beat Amazon when it comes to customer loyalty? Let’s find out!