So how do you learn more about your customers and show them that you understand them?With progressive profiling and loyalty programs, personalise to individuals.
The current rate of checkout abandonment is 68%. That means that over two thirds of people who add items to an online shopping basket will abandon them.
How can you build a loyal customer base in a competitive market, where brand loyalty is hard to achieve? Here is a case study from a leading European retailer who achieved it with a loyalty program.