Delivering engagement to a multi-brand global FMCG company
With a portfolio of 29 brands, PepsiCo Russia wanted to start driving successful cross-sell and upsell campaigns, so they asked Antavo to help create activation campaigns for their individual brands, and get each campaign up and running in a short amount of time.
Timi Garai
Senior Loyalty Strategist at Antavo
“It was really exciting to work with a global organization like PepsiCo. Each of its individual brands faced different challenges that we helped them overcome. In one brand’s case, the focus was on lifestyle and engagement, while other brands wanted to accelerate social media growth. Their goal was to highlight each individual brand and cross-promote with multi-brand campaigns.”
Download the PepsiCo Case Study
Timi Garai
Senior Loyalty Strategist at Antavo
“It was really exciting to work with a global organization like PepsiCo. Each of its individual brands faced different challenges that we helped them overcome. In one brand’s case, the focus was on lifestyle and engagement, while other brands wanted to accelerate social media growth. Their goal was to highlight each individual brand and cross-promote with multi-brand campaigns.”
Loyalty program highlights
A scalable infrastructure within 6 weeks
was created to support new initiatives and brands going forward
Supporting flexible reward options
and real-time reward availability for the end customer
High data security standards
that meet the expectations without compromising the customer experience
Discover How Antavo Helped PepsiCo Russia Create an Engaging and Fun Loyalty Campaign
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