CASE STUDY
pepsico
Delivering engagement to a multi-brand
global FMCG company
With a portfolio of 29 brands, PepsiCo Russia wanted to start driving successful cross-sell and upsell campaigns, so they asked Antavo to help create activation campaigns for their individual brands, and get each campaign up and running in a short amount of time.
Timi Garai
Senior Loyalty Strategist at Antavo
“It was really exciting to work with a global organization like PepsiCo. Each of its individual brands faced different challenges that we helped them overcome. In one brand’s case, the focus was on lifestyle and engagement, while other brands wanted to accelerate social media growth. Their goal was to highlight each individual brand and cross-promote with multi-brand campaigns.”

Download the PepsiCo Case Study

Timi Garai
Senior Loyalty Strategist at Antavo
“It was really exciting to work with a global organization like PepsiCo. Each of its individual brands faced different challenges that we helped them overcome. In one brand’s case, the focus was on lifestyle and engagement, while other brands wanted to accelerate social media growth. Their goal was to highlight each individual brand and cross-promote with multi-brand campaigns.”
Loyalty program
highlights

A scalable infrastructure
within 6 weeks

was created to support new
initiatives and brands going
forward

Supporting flexible
reward options

and real-time reward
availability for the end
customer

High data security
standards

that meet the expectations
without compromising the
customer experience

Discover How Antavo Helped PepsiCo Russia
Create an Engaging and Fun Loyalty Campaign
Download case study
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