Antavo Expands Reach in East Asia, Partnering With Glamorous Department Store Matsuya Ginza
October 8, 2024
Further expanding its reach in the East Asian market, Antavo enters into a brand new partnership with one of the most well-known department stores in Tokyo’s prestigious Ginza district: Matsuya Ginza.
Opened in one of Japan’s most spectacular locations, in 1925, Matsuya Ginza has long been synonymous with seamlessly combining tradition and innovation. Representing the artistic and unique world of both global and local brands, its offering includes high fashion heavy hitters like Christian Louboutin, Dior, Prada, Issey Miyake, and Junko Shimada.
Partnering with Antavo – a technology vendor known for creative and original solutions – they wish to create a next-generation loyalty program, recognizing customers for more than just transactional bonds. Moving beyond traditional avenues, the company is determined to engage, entertain, and reward its customers in brand new ways, fully utilizing Antavo’s Gamification features (such as Prize Draws for example). In this way, they’ll provide a truly 360 experience, creating a deeper bond with loyal customers, both in and outside of the buying cycle.
“Entering into this exciting partnership with Matsuya Ginza, one of Tokyo’s leading department stores is truly an honor. We share not only a commitment to excellence but also a drive for innovation. At Antavo we are happy to expand our presence in the East Asian region, and to support Matsuya Ginza in this new phase of their loyalty journey, by supplying best-in-class, flexible yet easy-to-navigate loyalty program features.” – Sheila Power, Chief Sales Officer at Antavo
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
